Vlad And Niki Net Worth (Updated 2025).

Vlad and Niki, a Russian-American duo, gained prominence in the digital world through their family-friendly YouTube channel, which they launched in 2018. The channel, named after the siblings, features a variety of content, including toy reviews, challenges, and vlogs, all centered around their daily lives and playtime.

Initially, the channel was a passion project for the family, with Vlad and Niki’s parents, Igor and Lisa, seeing the potential in capturing their children’s natural curiosity and energy on camera. The siblings, then just 3 and 1 years old, quickly stole the show with their infectious laughter and playful antics, drawing in viewers from around the world.

Vlad and Niki’s Current Net Worth (2025)

The YouTube duo, Vlad and Niki, have amassed a significant fortune through their popular children’s content. As of 2025, their estimated net worth is $30 million.

Career

Vlad and Niki, real names Vladislav and Nikita, rose to fame on YouTube with their family-friendly content. They started in 2018, posting videos of everyday life, toys, and challenges. Their channel, Vlad and Niki, has over 100 million subscribers and has been certified by YouTube as one of the top children’s channels worldwide.

Other Ventures

Beyond YouTube, Vlad and Niki have expanded their brand. They have a merchandise line, featuring clothing and toys, available on their website. They’ve also partnered with various brands for sponsored content and have a presence on other platforms like Instagram and TikTok.

Assets

Vlad and Niki’s assets include their primary residence in Los Angeles, California, valued at around $2 million. They also own a vacation home in Palm Springs, worth approximately $1.5 million. Their YouTube channel and merchandise line are significant assets, with the channel alone valued at over $10 million.

Annual Income

Vlad and Niki’s annual income is primarily derived from YouTube ad revenue, sponsorships, and merchandise sales. In 2024, their estimated annual income was around $15 million. This figure can fluctuate based on various factors, including viewership, partnerships, and product sales.

Frequently Asked Questions about  Vlad And Niki

Frequently Asked Questions about Vlad and Niki

1. What is Vlad and Niki’s net worth?

The latest estimated net worth of Vlad and Niki is $20 million.

2. How old are Vlad and Niki?

Vlad is 7 years old and Niki is 5 years old as of 2023.

3. What are their real names?

Their real names are Vladislav Vashketov (Vlad) and Nikita Vashketov (Niki).

4. Where are Vlad and Niki from?

They are from Russia, but their family moved to the United States when they were young.

5. How did Vlad and Niki become famous?

They became famous through their family’s YouTube channel, “Like Nastya,” which features their daily life and toy reviews.

6. What is their most popular video?

Their most popular video is “Kids React to Expensive Toys Challenge” with over 200 million views.

7. Do Vlad and Niki have any siblings?

Yes, they have an older sister named Anastasia (Nastya) who is also a YouTube personality.

8. What are some of their popular toy brands they feature?

Some of their popular toy brands include LEGO, Barbie, and Nerf.

9. Do Vlad and Niki have their own YouTube channel?

Yes, they have their own YouTube channel called “Vlad and Niki” with over 20 million subscribers.

10. What are some of their popular series on their channel?

Some of their popular series include “Kids vs. Adults,” “Vlad and Niki Craft,” and “Vlad and Niki Toys Review.”