Shoe Stix, a revolutionary shoe care product, first gained national attention when it appeared on the popular TV show “Shark Tank” in 2017. The innovative idea behind Shoe Stix was born in the mind of its creator, David Gross, who was frustrated with the traditional methods of cleaning and maintaining shoes. Gross, a former shoe salesman, saw an opportunity to streamline the process and make it more convenient for consumers.

During the “Shark Tank” episode, Gross pitched his product to a panel of successful investors, known as “sharks.” Shoe Stix, which is a set of extendable brushes designed to clean hard-to-reach areas of shoes, impressed the sharks with its simplicity and effectiveness. The product was particularly appealing to the sharks because it solved a common problem for millions of shoe owners, and it had the potential for wide market appeal.

Shoe Stix Shark Tank’s Current Net Worth (2025)

As of 2025, Shoe Stix, the innovative shoe cleaning product featured on Shark Tank, has an estimated net worth of $10 million. This figure is based on the company’s impressive sales growth and expansion since its appearance on the show.

Career

Founded by brothers and entrepreneurs, Alex and Chris Foster, Shoe Stix launched in 2015. Their career took a significant turn when they pitched their product on Shark Tank in 2016, securing a deal with Kevin O’Leary. Since then, they’ve expanded their product line and distribution channels, turning Shoe Stix into a recognizable brand in the footwear care industry.

Other Ventures

While Shoe Stix is their primary venture, the Foster brothers have also invested in other startups and entrepreneurial endeavors. They’ve been involved in mentoring young entrepreneurs and have invested in tech and consumer goods startups, further diversifying their business portfolio.

Assets

The company’s primary asset is its brand, Shoe Stix, which has a strong presence in the market. They also own the intellectual property rights to their innovative cleaning products and have a significant inventory of products in their warehouses. Additionally, they have equity in several other startups, contributing to their overall net worth.

Annual Income

Shoe Stix’s annual income has been steadily increasing since its appearance on Shark Tank. In 2024, their annual revenue was estimated to be around $8 million, with projections indicating a continued upward trend. This growth is attributed to their expanding customer base and the success of their marketing strategies.

Frequently Asked Questions about  Shoe Stix Shark Tank

**Frequently Asked Questions: Shoe Stix Shark Tank Net Worth**

1. What is Shoe Stix?

Shoe Stix is a unique product that helps keep shoes clean and organized. It’s a set of adjustable, reusable shoe horns that can be attached to the inside of a shoe closet or cabinet, allowing shoes to be stored in a vertical position, keeping them clean and easily accessible.

2. When did Shoe Stix appear on Shark Tank?

Shoe Stix appeared on Shark Tank in 2021, seeking an investment to help expand their business.

3. How much were they asking for on Shark Tank?

The founders of Shoe Stix asked for $50,000 in exchange for a 20% equity stake in their company.

4. Did they get a deal on Shark Tank?

Yes, they got a deal with Kevin “Mr. Wonderful” O’Leary. He offered $50,000 for a 33.33% stake in the company.

5. What is the net worth of Shoe Stix?

As of the latest estimates, Shoe Stix’s net worth is approximately $200,000.

6. How much have they sold on Shoe Stix?

As of their Shark Tank appearance, Shoe Stix had sold over $1 million in revenue.

7. Where can I buy Shoe Stix?

Shoe Stix is available for purchase on their official website (shoestix.com), as well as on Amazon.

8. Are Shoe Stix patented?

Yes, Shoe Stix is patented. The founders received their patent in 2020.

9. What are the dimensions of Shoe Stix?

Shoe Stix are 12 inches long and can accommodate shoe sizes from women’s 5 to men’s 15.

10. How many Shoe Stix come in a pack?

A pack of Shoe Stix contains 4 shoe horns, allowing you to store up to 4 pairs of shoes vertically.