Ruffle Butts began as a passion project in 2007 when founder Amber Schaub, a mom with an eye for design, couldn’t find the perfect ruffled bloomers for her baby girl. Determined to fill the gap, she hand-sewed her first pairs and sold them at local markets, quickly gaining attention for their adorable, high-quality craftsmanship. What started as a small side hustle soon exploded into a full-fledged business as word spread among parents and retailers, propelling Ruffle Butts into the spotlight as a must-have brand for baby and kids’ fashion.

The brand’s rise to fame was fueled by its signature ruffled designs, which struck a chord with parents looking for both style and comfort. Schaub’s savvy use of social media and partnerships with influencers helped Ruffle Butts gain national recognition, landing features in major publications and even on popular TV shows. By staying true to its playful yet practical roots, the brand carved out a niche in the competitive children’s apparel market, turning a simple idea into a household name.

Ruffle Butts’s Net Worth in 2025

As of 2025, Ruffle Butts’s estimated net worth is around $10 million. The children’s clothing brand has grown steadily, thanks to its focus on high-quality, stylish designs. Founder Amber Schaub’s strategic vision and strong e-commerce presence have significantly contributed to this valuation. While exact figures fluctuate, industry reports confirm Ruffle Butts remains a profitable player in the boutique kids’ fashion market.

Ruffle Butts’s Career

Ruffle Butts was founded in 2008 by Amber Schaub, who started the company from her kitchen table. The brand quickly gained popularity for its adorable ruffled bottoms and matching sets. Schaub leveraged social media and influencer partnerships to scale the business, turning it into a household name. Today, Ruffle Butts is sold online and in select retailers, with a loyal customer base that appreciates its playful yet practical designs.

Ruffle Butts’s Other Ventures

Beyond its core clothing line, Ruffle Butts has expanded into accessories like hair bows and swimwear. The brand also collaborates with influencers and other designers for limited-edition collections. Additionally, Schaub has explored licensing deals and wholesale partnerships to broaden Ruffle Butts’s reach. These ventures complement the main business while diversifying revenue streams.

Ruffle Butts’s Assets

Ruffle Butts owns intellectual property, including trademarks for its branding and designs. The company also maintains inventory, e-commerce infrastructure, and a warehouse for fulfillment. While it doesn’t publicly disclose physical assets, its strong online presence and customer database are key intangible assets driving growth.

Ruffle Butts’s Annual Income

Ruffle Butts generates an estimated $3–5 million in annual revenue, primarily from direct-to-consumer sales. Seasonal collections and holiday promotions boost earnings, while wholesale accounts and collaborations add supplementary income. The brand’s lean operation and high margins contribute to consistent profitability year over year.

Frequently Asked Questions about  Ruffle Butts

What is Ruffle Butts’ net worth?

Ruffle Butts’ net worth is estimated to be in the millions, though exact figures vary depending on sources. The company’s success stems from its popular children’s clothing line and e-commerce growth.

Who founded Ruffle Butts?

Ruffle Butts was founded by Amber Schaub in 2007 after she struggled to find stylish and affordable baby clothes for her niece.

How did Ruffle Butts become successful?

Ruffle Butts gained traction through social media marketing, celebrity endorsements, and Shark Tank exposure, which helped expand its customer base and revenue.

Was Ruffle Butts featured on Shark Tank?

Yes, Ruffle Butts appeared on Shark Tank in 2010. Although they didn’t secure a deal, the exposure significantly boosted brand awareness and sales.

What products does Ruffle Butts sell?

Ruffle Butts specializes in children’s clothing, including ruffled bottoms, swimwear, dresses, and accessories for babies and toddlers.

Is Ruffle Butts still in business?

Yes, Ruffle Butts is still operational and continues to sell its products online and through select retailers.

Where can I buy Ruffle Butts clothing?

Ruffle Butts products are available on their official website, Amazon, and other online retailers, as well as in some boutique stores.

Does Ruffle Butts offer international shipping?

Yes, Ruffle Butts ships internationally, though shipping costs and delivery times vary by location.

What makes Ruffle Butts unique?

Ruffle Butts stands out for its high-quality, stylish, and affordable children’s clothing, particularly its signature ruffled designs.

Has Ruffle Butts expanded beyond baby clothing?

While primarily known for baby and toddler apparel, Ruffle Butts has expanded its product line to include matching mommy-and-me outfits and accessories.