Prime Hydration Net Worth (Updated 2025).

Prime Hydration, a popular beverage brand, was founded in 2018 by two prominent figures in the gaming and entertainment industry, Ninja and DrLupo. The duo, known for their online streaming and content creation, decided to leverage their influence to create a hydration product that catered to their active and health-conscious audience.

Initially launched as a limited-edition product, Prime Hydration’s success was immediate. The brand’s unique selling proposition – a great-tasting, sugar-free, and electrolyte-infused beverage – resonated with consumers, particularly those in the gaming and fitness communities. This rapid growth can be attributed to the founders’ substantial online presence and their ability to engage with their audience, turning them into loyal customers and brand advocates.

Prime Hydration’s Current Net Worth (2025)

As of 2025, Prime Hydration’s current net worth is estimated to be around $100 million. This dynamic duo, consisting of professional gamers Ninja and DrLupo, has seen significant growth since its launch in 2021.

Career

Richard Tyler “Ninja” Blevins and Benjamin “DrLupo” Lupo are the co-founders of Prime Hydration. Ninja, a former professional esports player, gained fame as a Fortnite streamer on Twitch, while DrLupo is a popular streamer and content creator known for his variety of games.

Other Ventures

Before Prime Hydration, Ninja had endorsement deals with brands like Red Bull and Adidas. DrLupo has also collaborated with various brands, including Taco Bell and Logitech. They both have significant followings on platforms like Twitch, YouTube, and Twitter.

Assets

Prime Hydration’s assets include its brand, logo, and intellectual property. The company also owns its website and social media accounts. Additionally, they have a manufacturing facility for producing their hydration products.

Annual Income

As of 2025, Prime Hydration’s annual income is projected to reach $50 million. This is a significant increase from their initial sales, demonstrating their growing popularity and success in the market.

Frequently Asked Questions about  Prime Hydration

Frequently Asked Questions: Prime Hydration Net Worth

1. What is Prime Hydration?

Prime Hydration is a sports drink and hydration company co-founded by popular streamers Ninja and DrLupo in 2021. It offers a range of flavors and formulations, including Prime Hydration, Prime Hydration Plus, and Prime Hydration Restore.

2. Who are the founders of Prime Hydration?

The founders of Prime Hydration are Tyler “Ninja” Blevins, a renowned esports player and streamer, and Benjamin “DrLupo” Lupo, a popular Twitch streamer and content creator.

3. When was Prime Hydration launched?

Prime Hydration was launched in 2021.

4. What are the different products offered by Prime Hydration?

Prime Hydration offers several products, including Prime Hydration (original formula), Prime Hydration Plus (with added electrolytes and BCAAs), and Prime Hydration Restore (designed for post-workout recovery).

5. How much is the net worth of Prime Hydration?

The latest estimated net worth of Prime Hydration is $200 million.

6. What is the primary source of revenue for Prime Hydration?

The primary source of revenue for Prime Hydration is the sales of its hydration products, which are available both online and in retail stores.

7. Is Prime Hydration available internationally?

Yes, Prime Hydration products are available in several countries, including the United States, Canada, the United Kingdom, and Australia.

8. What is the target audience for Prime Hydration products?

The target audience for Prime Hydration products is primarily gamers, esports athletes, and fitness enthusiasts looking for hydration and recovery solutions.

9. How does Prime Hydration compare to other sports drink brands?

Prime Hydration differentiates itself from other sports drink brands by offering a variety of flavors, formulations, and a focus on the gaming and esports community. However, it competes with established brands like Gatorade and Powerade in terms of product offerings and market share.

10. What are the future plans for Prime Hydration?

As of now, Prime Hydration has not publicly disclosed its future plans beyond expanding its product offerings and increasing its market presence. However, the company is likely to continue growing and innovating in the hydration and sports drink space.