Misfit Foods began as a solution to a glaring problem in the food industry: the staggering amount of perfectly good produce that goes to waste simply because it doesn’t meet cosmetic standards. Founders Ann Yang and Phil Wong launched the company in 2015 after realizing that “ugly” fruits and vegetables—often discarded for being misshapen or discolored—were just as nutritious and delicious as their picture-perfect counterparts. Starting with cold-pressed juices made from these misfit ingredients, they quickly gained traction by appealing to environmentally conscious consumers who valued sustainability without compromising on quality. Their early success was fueled by a simple yet powerful mission: to fight food waste while delivering great-tasting products.

As Misfit Foods grew, so did its product line, expanding from juices to include snacks, condiments, and even plant-based protein bars—all crafted from rescued ingredients. The brand’s clever marketing and commitment to transparency resonated with a wide audience, earning features in major publications and partnerships with retailers like Whole Foods. By turning overlooked produce into craveable foods, Misfit Foods carved out a unique niche in the industry, proving that sustainability and flavor could go hand in hand. Their rise to fame was a testament to the growing demand for purpose-driven brands that challenge wasteful norms.

Misfit Foods’s Net Worth in 2025

As of 2025, Misfit Foods’s estimated net worth stands at approximately $50 million. The company has grown steadily thanks to its innovative approach to reducing food waste by repurposing imperfect produce into high-quality products. This valuation reflects its expanding market presence and strong consumer demand for sustainable food options.

Misfit Foods’s Career

Misfit Foods began as a mission-driven startup focused on tackling food waste by creating delicious, upcycled products like juices, snacks, and meal kits. Co-founded by Ann Yang and Phil Wong, the brand quickly gained traction for its commitment to sustainability and transparency. Its career trajectory highlights how niche markets can scale with the right vision and execution.

Misfit Foods’s Other Ventures

Beyond its core product line, Misfit Foods has explored partnerships with retailers, restaurants, and food service providers to broaden its impact. The company also engages in educational initiatives to raise awareness about food waste, collaborating with nonprofits and industry leaders to promote sustainable practices across the supply chain.

Misfit Foods’s Assets

Misfit Foods’s assets include its production facilities, proprietary upcycling processes, and a loyal customer base. The company also owns intellectual property related to its unique product formulations and branding, which strengthens its competitive edge in the sustainable food sector.

Misfit Foods’s Annual Income

Misfit Foods generates an estimated annual income of $10 million, driven by direct-to-consumer sales and wholesale distribution. Revenue growth is fueled by increasing consumer interest in eco-friendly brands and the company’s ability to innovate within the upcycled food space.

Frequently Asked Questions about  Misfit Foods

What is Misfit Foods’ current net worth?

As of the latest available data, Misfit Foods’ net worth is estimated to be in the range of several million dollars, though exact figures may vary based on private funding rounds and revenue growth.

How does Misfit Foods generate revenue?

Misfit Foods generates revenue primarily through the sale of its sustainable food products, including plant-based snacks and upcycled ingredients, sold via retail partnerships and direct-to-consumer channels.

Has Misfit Foods received any funding or investments?

Yes, Misfit Foods has raised funding from venture capital firms and investors who support its mission of reducing food waste and promoting sustainability.

Is Misfit Foods a profitable company?

While specific profitability details are not publicly disclosed, Misfit Foods has shown consistent growth, suggesting a strong financial trajectory.

What makes Misfit Foods unique in the food industry?

Misfit Foods stands out by repurposing imperfect or surplus produce into high-quality food products, addressing both food waste and consumer demand for sustainable options.

Where can I buy Misfit Foods products?

Misfit Foods products are available online through their website and select retailers, including grocery stores and specialty food markets.

Does Misfit Foods have any competitors?

Yes, Misfit Foods competes with other sustainable food brands, but its focus on upcycled ingredients gives it a distinct market position.

What challenges has Misfit Foods faced?

Like many startups, Misfit Foods has faced challenges such as scaling production, securing consistent supply chains, and educating consumers about upcycled foods.

Is Misfit Foods involved in any social or environmental initiatives?

Yes, Misfit Foods actively participates in sustainability efforts, including partnerships with organizations focused on reducing food waste.

What are the future plans for Misfit Foods?

Misfit Foods aims to expand its product line, increase retail distribution, and further its mission of creating a more sustainable food system.