Liveglam Net Worth (Updated 2025).
Liveglam began as a beauty subscription service in 2016, founded by David and Marybelle Jafari with the goal of delivering high-quality makeup products directly to customers’ doors. The company quickly gained traction by offering monthly makeup kits through its three main brands: Love of Color (LOC), MorpheMe, and KissMe. What set Liveglam apart was its commitment to affordability and trend-driven products, appealing to makeup enthusiasts who wanted professional-grade cosmetics without the steep price tag. By leveraging social media and influencer partnerships, Liveglam built a loyal community, turning subscribers into brand advocates.
As Liveglam’s popularity grew, so did its reputation for innovation and customer engagement. The founders focused on creating exclusive, limited-edition collections, often collaborating with beauty influencers to design products that resonated with their audience. This strategy not only boosted sales but also solidified Liveglam’s presence in the competitive beauty industry. The company’s success was further fueled by its interactive approach, encouraging fans to share their looks online using branded hashtags. Through consistent quality and savvy marketing, Liveglam transformed from a startup into a well-known name in the beauty world.
Liveglam’s Net Worth in 2025
As of 2025, Liveglam’s estimated net worth is approximately $50 million. The beauty subscription service has grown steadily, leveraging its loyal customer base and innovative product offerings. While exact figures fluctuate, this valuation reflects its strong market presence and revenue streams from memberships and collaborations.
Liveglam’s Career
Liveglam launched as a beauty subscription service, offering makeup brushes, lipsticks, and other cosmetics through monthly memberships. It gained traction by partnering with influencers and creating limited-edition products. The brand’s success stems from its focus on exclusivity, quality, and engaging its community through social media and interactive campaigns.
Liveglam’s Other Ventures
Beyond subscriptions, Liveglam expanded into digital content, including tutorials and beauty challenges. It also collaborates with influencers for exclusive product lines. The company occasionally hosts virtual events, further monetizing its platform while strengthening customer relationships through immersive experiences.
Liveglam’s Assets
Liveglam’s assets include intellectual property like its branded product lines and proprietary formulas. It also owns digital platforms, warehouse inventory, and partnerships with manufacturers. These assets support its scalable business model, ensuring consistent product drops and member satisfaction.
Liveglam’s Annual Income
Liveglam generates an estimated $10–15 million annually, primarily from subscription fees and product sales. Seasonal promotions and influencer collaborations boost revenue. The company reinvests profits into R&D and marketing to maintain its competitive edge in the beauty industry.
Frequently Asked Questions about Liveglam
What is LiveGlam’s net worth?
LiveGlam’s net worth is not publicly disclosed, but estimates suggest it is valued in the millions due to its successful subscription-based beauty business model.
How does LiveGlam make money?
LiveGlam generates revenue through its subscription-based makeup and beauty services, including monthly makeup kits, exclusive products, and membership plans.
Is LiveGlam a profitable company?
While exact profit figures are private, LiveGlam’s growing subscriber base and recurring revenue model indicate strong profitability.
Who owns LiveGlam?
LiveGlam was co-founded by David and Viet Nguyen, who remain key figures in the company’s operations and growth.
How many subscribers does LiveGlam have?
LiveGlam has not released exact subscriber numbers, but reports suggest it has a substantial and steadily increasing customer base.
What are LiveGlam’s most popular products?
LiveGlam is best known for its monthly makeup kits, including lipsticks, eyeshadow palettes, and brushes, offered through subscription plans like KissMe, MorpheMe, and ShadowMe.
Does LiveGlam offer refunds?
LiveGlam’s refund policy varies by subscription plan, but customers can typically request refunds within a limited time frame if unsatisfied.
Is LiveGlam a legitimate company?
Yes, LiveGlam is a legitimate and well-established beauty subscription service with a strong reputation in the industry.
How does LiveGlam compare to other beauty subscription services?
LiveGlam stands out for its high-quality, exclusive products and flexible subscription options, making it competitive with brands like Ipsy and Birchbox.
Can I cancel my LiveGlam subscription anytime?
Yes, LiveGlam allows subscribers to cancel their membership at any time, though terms may vary depending on the plan.
