Lace Your Face, a dynamic and innovative beauty brand, was founded in the heart of Los Angeles by entrepreneur and makeup artist, Jamie Green. Launched in 2015, the brand was born out of Green’s passion for creating high-quality, cruelty-free, and inclusive beauty products that cater to diverse skin tones and types.

Green’s career in the beauty industry began behind the scenes, working as a makeup artist for fashion and editorial shoots. She quickly noticed a gap in the market for affordable, yet high-performing makeup that would suit a wide range of complexions. With a keen eye for detail and a deep understanding of color theory, Green set out to create her own line of products that would fill this void, and thus, Lace Your Face was born.

Lace Your Face’s Current Net Worth (2025)

As of 2025, Lace Your Face’s current net worth is estimated to be around $10 million. This prominent figure in the beauty industry has amassed this wealth through her successful YouTube channel and various brand collaborations.

Career

Lace Your Face, born as Cassandra Bankson, is a board-certified dermatologist and a renowned beauty influencer. She founded her YouTube channel in 2012, where she shares skincare tips, makeup tutorials, and product reviews. With over 2 million subscribers, her channel has become a go-to source for beauty advice.

Other Ventures

In addition to her YouTube career, Lace Your Face has ventured into various other projects. She has authored a book titled “The Perfect derm: Achieve and Maintain Your Clearest, Healthiest Skin,” and has also developed her own skincare line, Dr. Cassandra Bankson Skincare.

Assets

Lace Your Face’s assets include her primary residence in San Francisco, valued at approximately $2.5 million. She also owns a luxury car, a Tesla Model X, worth around $100,000. Her YouTube channel and skincare line are among her most valuable assets, contributing significantly to her net worth.

Annual Income

Lace Your Face’s annual income is estimated to be around $1.5 million. This comes from her YouTube channel, sponsored posts, brand collaborations, and her skincare line. Her YouTube channel alone generates a significant portion of her income, with an estimated $50,000 per month from ad revenue and sponsored videos.

Frequently Asked Questions about  Lace Your Face

Frequently Asked Questions: Lace Your Face Net Worth

1. What is Lace Your Face’s net worth?

Lace Your Face’s net worth is estimated to be around $500,000.

2. Who is Lace Your Face?

Lace Your Face, also known as Lace, is a Canadian YouTuber and social media personality. She is known for her beauty and lifestyle content.

3. How old is Lace Your Face?

Lace was born on January 18, 1995, making her 27 years old.

4. Where is Lace Your Face from?

Lace is from Toronto, Canada.

5. When did Lace Your Face start her YouTube channel?

Lace started her YouTube channel in 2011.

6. What is Lace Your Face’s most popular video?

Her most popular video is “Lace Your Face – My Transformation” with over 3 million views.

7. Does Lace Your Face have any siblings?

Yes, Lace has a younger sister named Kaitlyn.

8. What is Lace Your Face’s ethnicity?

Lace is of Filipino descent.

9. Is Lace Your Face married?

No, Lace is not married. She is currently in a relationship with fellow YouTuber, Alex Costa.

10. How does Lace Your Face make money?

Lace makes money through her YouTube ad revenue, sponsored videos, brand deals, and her merchandise line.