Joe Sugg, a name now synonymous with internet stardom, initially stepped into the limelight through the video-sharing platform, YouTube. In the early 2010s, the then-teenager from Wiltshire, England, began uploading gaming videos, primarily focused on the popular game Minecraft. His engaging content and charismatic personality quickly resonated with viewers, leading to a steady growth in his subscriber base.

As his channel, ThatcherJoe, gained traction, Sugg expanded his content to include vlogs, challenges, and collaborations with other YouTubers. This strategic move further bolstered his popularity, catapulting him to internet fame. By 2015, he had amassed over a million subscribers, solidifying his status as a YouTube sensation.

Joe Sugg’s Net Worth in 2025

As of 2025, Joe Sugg’s net worth is estimated to be around $10 million, according to the latest available information. This significant figure reflects his success and influence in the digital world.

Career

Joe Sugg, known online as ThatcherJoe, began his career on the video-sharing platform YouTube in 2011. He gained prominence through his gaming and comedy content, amassing over 10 million subscribers. In 2018, he participated in the BBC show “Strictly Come Dancing,” further expanding his reach and popularity.

Other Ventures

Beyond YouTube, Joe Sugg has ventured into various projects. He has written a series of novels, the first being “Username: Evie,” published in 2018. He has also collaborated with brands like Cadbury and Samsung, demonstrating his influence as an internet personality.

Assets

Joe Sugg’s assets include his primary residence in London, valued at around $2 million, and a vacation home in Cornwall, worth approximately $1 million. He also owns a fleet of luxury vehicles, including a Range Rover and a Mercedes-Benz, valued at around $200,000 combined.

Annual Income

As of 2025, Joe Sugg’s estimated annual income is around $2 million. This includes his YouTube earnings, book sales, brand collaborations, and other business ventures. His income has seen a steady increase over the years, reflecting his growing influence and success in the digital world.

Frequently Asked Questions about  Joe Sugg

Joe Sugg Net Worth

Joe Sugg, also known as ThatcherJoe, is a British YouTuber, author, and TV personality. As of the latest estimates, Joe Sugg’s net worth is approximately $5 million.

How did Joe Sugg start his career?

Joe Sugg started his career on the video-sharing platform Vine, where he gained popularity for his six-second comedy sketches. He then transitioned to YouTube, where he continues to create content for his over 5 million subscribers.

What are some of Joe Sugg’s most popular YouTube videos?

Some of Joe Sugg’s most popular YouTube videos include “Try Not To Laugh Challenge with Caspar Lee,” “I Tried To Survive The Wild For 24 Hours,” and “I Got My Wisdom Teeth Removed.”

Has Joe Sugg written any books?

Yes, Joe Sugg has written two books. His first book, “Username: Evie,” was released in 2015 and is a young adult novel. His second book, “Blog of a Better Me,” is a self-help book that was released in 2018.

Does Joe Sugg have any siblings?

Yes, Joe Sugg has an older sister named Zoe Sugg, who is also a popular YouTuber known as Zoella.

What is Joe Sugg’s relationship status?

Joe Sugg is currently in a relationship with Dianne Buswell, a professional dancer. They met on the TV show “Strictly Come Dancing” in 2018.

Has Joe Sugg appeared on any TV shows?

Yes, Joe Sugg has appeared on several TV shows, including “Strictly Come Dancing,” “Celebrity Gogglebox,” and “The Great British Bake Off: Extra Slice.”

What is Joe Sugg’s height?

Joe Sugg is 5 feet 8 inches (173 cm) tall.

Does Joe Sugg have any tattoos?

Yes, Joe Sugg has several tattoos. He has a tattoo of a camera on his left forearm, a tattoo of a compass on his right forearm, and a tattoo of a semicolon on his left wrist, among others.

What is Joe Sugg’s merchandise like?

Joe Sugg has his own merchandise line, which includes clothing, accessories, and home decor items. His merchandise is often themed around his YouTube content and personal interests.