Yuya Net Worth (Updated 2024).

Yuya Net Worth

Mariand Castrejón Castañeda, popularly known as Yuya, is a Mexican beauty vlogger and YouTube personality. She was born on March 13, 1993, in Cuernavaca, Morelos, Mexico. She gained popularity through her makeup tutorials, fashion tips, and lifestyle videos on her YouTube channel.She began her YouTube career in 2010 and has gained immense popularity with over 23 million subscribers.

Early Life

Yuya was born and raised in Cuernavaca, Morelos, Mexico. Her parents are Maribel Castrejón and Carlos Castañeda. She has three siblings: Sergio, Carlos, and Dulce. Yuya’s interest in makeup started at a young age, and she began experimenting with it when she was just 11 years old.

Personal Life

Yuya has kept her personal life private and hasn’t shared much about her relationships or dating history. She has been in a long-term relationship with fellow YouTuber Beto Pasillas since 2016. The couple often shares pictures together on their social media accounts.


Yuya began her YouTube career in 2010, at the age of 16. She started by posting videos on fashion and beauty, which quickly gained popularity. Her channel, “Yuya,” now has over 23 million subscribers and is one of the most popular channels on YouTube. Yuya’s videos cover a wide range of topics, including makeup tutorials, fashion tips, and lifestyle content. In 2018, Yuya was listed on Business Insider’s countdown of the 19 most popular YouTube stars in the world.


Yuya completed her high school education at the Centro de Educación Artística (CEA) in Mexico. She did not pursue higher education, instead focusing on her YouTube career.


Yuya has won numerous awards for her work as a beauty vlogger and YouTuber. In 2014, she won the Kids’ Choice Award Mexico for Favorite Trendy YouTuber. The following year, she won the MTV Millennial Award for Best YouTuber. In 2016, she won the MTV Millennial Award for Best Fashionista. Yuya has also been recognized by Forbes Mexico as one of the most influential women in the country.


In 2024, Yuya was accused of cultural appropriation for a video in which she showcased a hairstyle that originated in the African American community. She apologized for the video and took it down from her channel. Yuya has also been criticized for her use of animal products in her videos.

Current Assets

Yuya’s current assets are a combination of her earnings from YouTube, sponsorships, and brand deals. She is one of the most successful beauty influencers in the world and has worked with many big-name brands, such as Maybelline, Lancome, and L’Oreal. Yuya’s YouTube channel, which is her primary source of income, has over 24 million subscribers and has amassed over 3 billion views.

Aside from her YouTube channel, Yuya also has a strong presence on other social media platforms such as Instagram, Twitter, and Facebook. Her social media following adds to her overall net worth as she is frequently approached by brands for social media endorsements.

Annual Income

Yuya’s annual income is estimated to be around $10 million. This figure is based on her YouTube earnings, sponsorships, and brand deals. Her YouTube channel alone brings in a significant portion of her income, with estimated earnings of around $8 million per year. Yuya is also known to work with several international brands, which adds to her overall annual income.

Yuya’s Net Worth in 2024.

As of 2024, Yuya’s estimated net worth is around $30 million. This includes her earnings from YouTube, sponsorships, brand deals, and other investments. Yuya’s net worth is expected to continue to grow in 2024. With her strong social media presence and lucrative brand deals, she is likely to continue to add to her already impressive net worth.

Yuya is a highly successful beauty influencer with a massive following on social media. Her net worth is estimated to be around $30 million, with a significant portion of her income coming from her YouTube channel, sponsorships, and brand deals. With her continued success, Yuya’s net worth is expected to grow in 2023 and beyond.

Frequently Asked Questions about Yuya

What is Yuya’s real name?

Yuya’s real name is Mariand Castrejón Castañeda.

When did Yuya start her YouTube channel?

Yuya started her YouTube channel in 2009.

How old is Yuya?

As of 2023, Yuya is 29 years old.

What language does Yuya speak?

Yuya primarily speaks Spanish but also creates content in English.

What inspired Yuya to start her YouTube channel?

Yuya was inspired to start her YouTube channel as a way to share her passion for makeup and beauty with others.

What is Yuya’s most popular video?

Yuya’s most popular video is “Maquillaje Para El Día y Noche,” which has over 28 million views.

Does Yuya have her own makeup line?

Yes, Yuya launched her own makeup line, called “Less is More,” in 2019.

What is Yuya’s net worth in 2024?

Yuya net worth in 2024 is estimated to be around $30 million.


  • Jenny Evans

    Hey there, I'm Jenny Evans, with a background in literature and creative writing, I craft narratives that transport readers to faraway lands, immerse them in gripping plot twists, and tug at their heartstrings with every turn of the page. When I'm not lost in the world of my imagination, you'll find me enjoying long walks in nature, cozying up with a good book, or indulging in my passion for photography.

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