Harley Davidson Company Net Worth (Updated 2026).

In 1903, in the heart of Milwaukee, Wisconsin, two young friends, William S. Harley and Arthur Davidson, embarked on a journey that would revolutionize the American landscape. With a shared passion for engines and a dream to build a faster bicycle, they designed and built their first motorcycle, the Harley-Davidson, in a small shed behind Arthur’s house. This humble beginning marked the birth of an iconic brand that would soon become synonymous with freedom, rebellion, and the American spirit.

The duo’s initial creation was a simple, 116cc engine designed to power a bicycle. However, the potential of their invention was evident from the start. In 1904, they entered their first race with a modified version of their motorcycle, and by 1907, they had produced their first complete motorcycle, the Silent Gray Fellow. The Harley-Davidson’s performance and unique design caught the attention of the public, and the company’s reputation began to grow. By the 1920s, Harley-Davidson had become a household name, with dealerships across the country and a reputation for producing powerful, reliable motorcycles that could handle any terrain.

Harley Davidson Company’s Current Net Worth (2025)

As of 2025, Harley Davidson’s market capitalization was approximately $10.5 billion. This figure reflects the company’s total value as determined by the stock market, taking into account the price per share and the number of outstanding shares.

Career

Harley Davidson, founded in 1903, has a rich history in the motorcycle industry. It’s known for its iconic motorcycles, including the Harley Davidson Sportster and the Harley Davidson Street Glide. The company has also expanded its product line to include clothing, accessories, and even a line of motorcycles for younger riders, the Harley Davidson Street 500.

Other Ventures

Harley Davidson has ventured into electric motorcycles with the LiveWire, marking its entry into the future of the industry. Additionally, the company has expanded globally, with a significant presence in Europe, Asia, and Latin America. It also offers riding experiences and events like the Harley Davidson Riding Academy and the Harley Davidson Museum.

Assets

Harley Davidson’s assets include its extensive manufacturing facilities, primarily located in the United States. The company also owns a significant amount of intellectual property, including trademarks and patents. Its dealership network, with over 1,500 locations worldwide, is another key asset, providing a strong distribution channel for its products.

Annual Income

In 2021, Harley Davidson’s total revenue was $4.5 billion. This figure represents the company’s global sales, including motorcycles, parts and accessories, and general merchandise. The company’s net income for the same year was $1.1 billion, reflecting its profitability despite the challenges posed by the COVID-19 pandemic.

Frequently Asked Questions about  Harley Davidson Company

Frequently Asked Questions: Harley Davidson Company Net Worth

1. What is the net worth of Harley Davidson Company?

The net worth of Harley Davidson Company is estimated to be around $12 billion.

2. How many motorcycles does Harley Davidson produce in a year?

Harley Davidson produces approximately 238,862 motorcycles in a year.

3. In which year was Harley Davidson founded?

Harley Davidson was founded in 1903.

4. Where is the headquarters of Harley Davidson located?

The headquarters of Harley Davidson is located in Milwaukee, Wisconsin, USA.

5. What are the most popular Harley Davidson motorcycle models?

Some of the most popular Harley Davidson motorcycle models include the Street Glide, Road Glide, and the Softail Slim.

6. Does Harley Davidson have any international presence?

Yes, Harley Davidson has a significant international presence with dealerships in over 60 countries.

7. What is the average price of a Harley Davidson motorcycle?

The average price of a Harley Davidson motorcycle ranges from $8,000 to $20,000, depending on the model and features.

8. Who are the main competitors of Harley Davidson?

The main competitors of Harley Davidson include Indian Motorcycle, Ducati, and BMW Motorrad.

9. What is the market capitalization of Harley Davidson?

The market capitalization of Harley Davidson is around $14 billion.

10. Does Harley Davidson offer any electric motorcycle models?

Yes, Harley Davidson offers the LiveWire, an electric motorcycle model, since 2019.