Great Wolf Lodge Net Worth (Updated 2026).
Great Wolf Lodge, an iconic name in the world of indoor water parks and family resorts, was founded in 1997 by Park-Place Entertainment, a subsidiary of Cedar Fair, L.P. The concept was born out of a desire to create a year-round destination that would provide families with a unique, weather-independent vacation experience. The first Great Wolf Lodge was opened in Wisconsin Dells, Wisconsin, and it quickly became a sensation, drawing in families from across the region with its massive indoor water park, themed suites, and family-friendly activities.
The success of the Wisconsin Dells location led to rapid expansion for Great Wolf Lodge. By the early 2000s, the brand had grown to include multiple locations across the United States and Canada. Each resort was designed to replicate the success of the original, offering a vast indoor water park, comfortable accommodations, and a variety of dining options. The resorts also introduced innovative features like the MagiQuest interactive game, which further enhanced the Great Wolf Lodge experience and solidified its reputation as a premier family destination.
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Great Wolf Lodge’s Current Net Worth
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As of 2025, Great Wolf Lodge’s current net worth is estimated to be around $3.5 billion, according to the latest available information. This figure is a reflection of the company’s significant growth and success in the family entertainment and resorts industry.
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Great Wolf Lodge’s Career
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Great Wolf Lodge, founded in 1997, has grown from a single location in Wisconsin to become the largest family of indoor water park resorts in North America. With over 20 locations across the United States and Canada, the company has consistently expanded its offerings to provide unique, family-friendly experiences.
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Other Ventures
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In addition to its indoor water park resorts, Great Wolf Lodge has diversified its offerings with the introduction of the Great Wolf Kids brand. This brand includes character appearances, themed merchandise, and educational materials, further enhancing the company’s appeal to families with young children.
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Assets
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Great Wolf Lodge’s assets include its extensive real estate portfolio, comprising over 20 resorts with a total of approximately 4,000 rooms. The company also owns and operates its water park attractions, restaurants, and retail outlets, providing a comprehensive entertainment experience for its guests.
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Annual Income
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Great Wolf Lodge’s annual income has seen steady growth over the years. In 2025, the company’s projected annual revenue is expected to reach around $1.2 billion, driven by increased occupancy rates, higher room rates, and additional revenue streams from its various offerings.
Frequently Asked Questions about Great Wolf Lodge
**Frequently Asked Questions: Great Wolf Lodge Net Worth**
1. What is the net worth of Great Wolf Lodge?
The latest estimated net worth of Great Wolf Lodge is approximately $2 billion.
2. How many locations does Great Wolf Lodge have?
As of 2021, Great Wolf Lodge has 19 locations across the United States and Canada.
3. What is the average size of a Great Wolf Lodge resort?
The average size of a Great Wolf Lodge resort is around 80,000 to 100,000 square feet, including both the indoor water park and the hotel.
4. How many rooms does a typical Great Wolf Lodge resort have?
A typical Great Wolf Lodge resort has around 400 to 600 rooms.
5. What is the average occupancy rate at Great Wolf Lodge resorts?
The average occupancy rate at Great Wolf Lodge resorts is around 80% to 90%, with peak seasons reaching near full capacity.
6. How much does it cost to stay at Great Wolf Lodge?
Room rates vary by location and time of year, but on average, a standard room at Great Wolf Lodge starts at around $200 to $300 per night.
7. What is the target market for Great Wolf Lodge?
Great Wolf Lodge primarily targets families with children, particularly those with young kids, as their target market.
8. How does Great Wolf Lodge generate revenue?
Great Wolf Lodge generates revenue through room bookings, water park admission (for non-hotel guests), food and beverage sales, and retail sales at the on-site gift shops.
9. Does Great Wolf Lodge offer any all-inclusive packages?
Yes, Great Wolf Lodge offers all-inclusive packages that include accommodations, water park passes, and sometimes meals and other perks.
10. What is the average age of a Great Wolf Lodge guest?
The average age of a Great Wolf Lodge guest is typically between 25 and 45 years old, with the majority of guests being parents traveling with their children.
