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Granola Butter Net Worth (Updated 2025).

Written ByJenny Smyth Hours Updated onJuly 25, 2025

Granola Butter, a unique and innovative product, was first introduced to the world in 2018 by the creative minds of the company, Kween Foods. This spreadable nut butter was born out of a desire to provide a healthier, more exciting alternative to traditional nut butters. The founders, driven by their passion for food and nutrition, experimented with different combinations of nuts, seeds, and natural sweeteners until they perfected the granola butter recipe.

The journey to fame began when Kween Foods launched a Kickstarter campaign to fund the production of Granola Butter. The campaign quickly gained traction, attracting food enthusiasts and health-conscious consumers alike who were eager to try this new, crunchy twist on a classic favorite. The overwhelming response to the campaign was a clear indication that Granola Butter was onto something big.

Table Of Contents

  • Granola Butter’s Current Net Worth (2025)
  • Career
  • Other Ventures
  • Assets
  • Annual Income
        • Frequently Asked Questions about  Granola Butter

Granola Butter’s Current Net Worth (2025)

As of 2025, Granola Butter’s current net worth is estimated to be around $10 million, according to the latest available information. This figure is a testament to the brand’s growing popularity and success in the health food industry.

Career

Granola Butter, founded by Alex Eaton in 2019, is a popular nut butter brand known for its unique granola-infused spreads. Eaton, a former professional snowboarder, started the company after struggling to find healthy, tasty snacks to fuel his active lifestyle. The brand’s flagship product, Granola Butter, is a creamy spread made from a blend of nuts, seeds, and granola, offering a high-protein, low-sugar alternative to traditional nut butters.

Other Ventures

In addition to Granola Butter, the company has expanded its product line to include other granola-infused nut butters like Peanut Butter & Jelly and Chocolate Chip Cookie Dough. They have also launched a line of granola bars and powders. Granola Butter has partnerships with several sports teams and athletes, further cementing its status in the health and fitness community.

Assets

Granola Butter’s assets include its brand name, which is widely recognized in the health food industry, and its product line, which has a strong following among health-conscious consumers. The company also owns its manufacturing facilities and distribution channels, allowing it to maintain control over its supply chain. Additionally, Granola Butter’s social media presence and online platform are valuable assets, enabling the company to connect directly with its customers and promote its products.

Annual Income

Granola Butter’s annual income has been steadily increasing since its inception. In 2024, the company reported an annual income of $25 million, a significant jump from its 2021 earnings of $10 million. This growth can be attributed to the company’s expanding product line, increased brand awareness, and strategic partnerships. Granola Butter’s annual income is expected to continue growing as the company continues to innovate and expand its reach.

Frequently Asked Questions about  Granola Butter

**Frequently Asked Questions: Granola Butter Net Worth**

1. What is Granola Butter’s net worth?

Granola Butter’s net worth is estimated to be around $5 million.

2. Who is the founder of Granola Butter?

Granola Butter was founded by Alex Millar in 2016.

3. What is Granola Butter’s main product?

Granola Butter’s main product is a nut-free, seed-based spread that mimics the taste and texture of traditional nut butters.

4. Is Granola Butter vegan and gluten-free?

Yes, Granola Butter is both vegan and gluten-free.

5. Where is Granola Butter based?

Granola Butter is based in Los Angeles, California.

6. How did Granola Butter get its start?

Granola Butter started as a Kickstarter campaign in 2016 and officially launched in 2017.

7. What are the main ingredients in Granola Butter?

The main ingredients in Granola Butter include sunflower seed butter, pumpkin seed butter, and other natural ingredients like maple syrup and sea salt.

8. Is Granola Butter safe for people with nut allergies?

Yes, Granola Butter is safe for people with nut allergies as it is made in a dedicated nut-free facility.

9. How can I purchase Granola Butter?

Granola Butter can be purchased online through their official website or on Amazon. It is also available in some retail stores across the U.S.

10. Does Granola Butter offer any other products besides their spread?

As of now, Granola Butter only offers their seed-based spread in various flavors. However, they may expand their product line in the future.

Jenny Smyth

Hey there, I’m Jenny Smyth — your go-to girl for all things entertainment. From Netflix binges to award show breakdowns and everything in between, I’m here to chat about the stuff we’re all watching, loving, and side-eyeing. I keep it real, a little sassy, and always fun. If you love pop culture with personality, you’re in the right place.

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