Freshly Picked Net Worth (Updated 2026).
Freshly Picked, a name now synonymous with high-quality, handcrafted baby moccasins, began its journey in the heart of a Utah home. In 2009, Susan Petersen, a stay-at-home mom, found herself in need of a creative outlet while caring for her young children. She decided to combine her love for sewing and her passion for children’s fashion, leading her to create her first pair of baby moccasins.
Word of Petersen’s unique, comfortable, and stylish moccasins spread rapidly among her local community. Moms were drawn to the natural, flexible leather and the attention to detail that went into each pair. As demand grew, Petersen saw an opportunity to turn her side hustle into a full-fledged business. She launched Freshly Picked officially in 2011, marking the beginning of its meteoric rise to fame.
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Table Of Contents
Freshly Picked’s Current Net Worth (2025)
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As of 2025, Freshly Picked, the popular baby moccasin brand, has an estimated net worth of $50 million. This figure reflects the company’s significant growth and success in the children’s footwear market.
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Career
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Freshly Picked was founded in 2009 by Susan Petersen, who was inspired to create baby moccasins after struggling to find soft-soled shoes for her newborn. The company gained traction through Etsy and has since expanded to retail stores and its own e-commerce platform.
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Other Ventures
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In addition to baby moccasins, Freshly Picked has diversified its product line to include toddler shoes, accessories, and even a line of women’s shoes. The brand has also ventured into collaborations with other brands, such as Target and Pottery Barn Kids.
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Assets
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Freshly Picked’s assets include its brand name, which is highly recognized in the baby and children’s market, its e-commerce platform, and its retail stores. The company also holds several patents for its unique moccasin designs.
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Annual Income
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Freshly Picked’s annual income has seen steady growth over the years. In 2024, the company is expected to generate around $30 million in revenue, a figure that continues to rise as the brand expands its product offerings and retail presence.
Frequently Asked Questions about Freshly Picked
**Frequently Asked Questions: Freshly Picked Net Worth**
1. What is Freshly Picked’s net worth?
Freshly Picked’s net worth is estimated to be around $100 million.
2. Who is the founder of Freshly Picked?
Susan Petersen is the founder of Freshly Picked. She started the company in 2009.
3. What does Freshly Picked specialize in?
Freshly Picked is known for its high-quality, handmade leather baby moccasins.
4. When was Freshly Picked founded?
Freshly Picked was founded in 2009.
5. Where is Freshly Picked based?
The company is based in Salt Lake City, Utah.
6. How did Freshly Picked start?
Susan Petersen started Freshly Picked as a stay-at-home mom who wanted to make unique, comfortable shoes for her baby. She began selling them on Etsy and the business grew from there.
7. What materials are used in Freshly Picked moccasins?
Freshly Picked moccasins are made from high-quality, full-grain leather and soft, natural suede.
8. Are Freshly Picked moccasins machine washable?
Yes, Freshly Picked moccasins are machine washable. The company provides care instructions for their products.
9. Does Freshly Picked offer international shipping?
Yes, Freshly Picked offers international shipping to many countries. Shipping costs and availability may vary depending on the location.
10. Can I return or exchange Freshly Picked products?
Yes, Freshly Picked offers a 30-day return or exchange policy for unworn, unwashed items in their original packaging. The company also provides a one-year warranty on their products.
