“And That’s Why We Drink,” a popular true crime and mystery podcast, began its journey in 2017, founded by Christine Schiefer and Em Schulz. The duo, both avid fans of true crime stories, saw a gap in the market for a podcast that combined humor and lightheartedness with the gripping tales of crime and the paranormal.

The podcast quickly gained traction, thanks to its unique format. Each episode, Christine and Em delve into a new case, balancing the chilling details with their signature wit and banter. They also engage with their audience through social media, fostering a community of listeners who share their fascination with the unknown. This engaging approach, coupled with the duo’s chemistry, has propelled “And That’s Why We Drink” to become a fan favorite in the true crime genre.

And That’s Why We Drink’s Current Net Worth (2025)

As of 2025, And That’s Why We Drink’s net worth is estimated to be around $10 million. This popular podcast and YouTube channel, co-hosted by Emily Edwards and Christine Schiefer, has amassed a significant following due to its engaging and humorous content. The duo’s success can be attributed to their unique blend of storytelling and comedy, which has resonated with audiences worldwide.

Career

And That’s Why We Drink began as a podcast in 2017, with Edwards and Schiefer sharing true crime stories and adding their own comedic twist. The show quickly gained popularity, leading to the launch of a YouTube channel in 2018. Today, the channel boasts over 1.5 million subscribers and averages around 1 million views per video. The hosts have also authored a book, “And That’s Why We Drink: True Stories of Unbelievably Stupid Criminals,” which was published in 2020.

Other Ventures

In addition to their podcast and YouTube channel, Edwards and Schiefer have ventured into merchandise. They sell a variety of products, including t-shirts, mugs, and phone cases, on their official website. The hosts have also collaborated with other influencers and brands, such as BuzzFeed and Spotify, to create exclusive content and expand their reach.

Assets

And That’s Why We Drink’s primary assets include their podcast and YouTube channel, which generate revenue through sponsorships, advertising, and merchandise sales. The hosts also own a production company, “Drunkish Productions,” which produces their content and manages their business operations. Edwards and Schiefer own their homes, with Edwards residing in California and Schiefer in Texas.

Annual Income

As of 2025, And That’s Why We Drink’s annual income is estimated to be around $2 million. This figure is derived from various sources, including sponsorships, merchandise sales, and advertising revenue. The hosts’ annual income has grown steadily over the years, reflecting the increasing popularity of their content and the expanding reach of their brand.

Frequently Asked Questions about  And Thats Why We Drink

Frequently Asked Questions: And That’s Why We Drink Net Worth

1. What is And That’s Why We Drink?

And That’s Why We Drink is a true crime and paranormal comedy podcast hosted by Em Schulz and Christine Schiefer. They discuss various topics such as murders, disappearances, and mysterious phenomena with a humorous approach.

2. When did And That’s Why We Drink start?

The podcast began in 2018 and has since gained a significant following.

3. How often are new episodes of And That’s Why We Drink released?

New episodes are typically released twice a week, on Tuesdays and Fridays.

4. Is And That’s Why We Drink available on all podcast platforms?

Yes, the podcast is available on various platforms including Apple Podcasts, Spotify, Google Podcasts, and more.

5. How can I support And That’s Why We Drink?

You can support the podcast by subscribing, leaving a review, or becoming a patron on platforms like Patreon. They also have merchandise available for purchase.

6. Do Em and Christine have any other projects besides And That’s Why We Drink?

Yes, they have a second podcast called “Office Hours” where they answer listener questions and discuss various topics. They also have a YouTube channel with additional content.

7. How do Em and Christine research for their episodes?

They conduct extensive research using various sources such as news articles, court documents, and books to ensure they provide accurate and up-to-date information.

8. What is the net worth of And That’s Why We Drink?

The latest estimated net worth of And That’s Why We Drink is around $500,000.

9. How has the COVID-19 pandemic affected And That’s Why We Drink?

The pandemic has not significantly affected the podcast as Em and Christine are able to record remotely. However, they have discussed the pandemic and its effects on true crime cases in some of their episodes.

10. Can I suggest a topic for And That’s Why We Drink to cover?

Yes, Em and Christine welcome listener suggestions for topics. You can suggest a topic on their website, social media platforms, or by leaving a review on your preferred podcast platform.