Melissa Urban Net Worth (Updated 2025).
Melissa Urban, a name now synonymous with health and wellness, didn’t always walk the path of a renowned nutritionist and fitness expert. Her journey began in the bustling city of New York, where she worked as a successful advertising executive. It was during this time that she discovered her passion for health and fitness, initially as a means to manage her own health struggles.
Urban’s career transformation took a significant turn when she decided to pursue her passion full-time. She enrolled in the Institute for Integrative Nutrition, earning her certification as a holistic health coach. Her unique approach to nutrition, which emphasized whole foods and sustainable lifestyle changes, began to gain traction. She started her popular blog, The Slightly Unprocessed, and soon became a sought-after speaker and consultant in the health and wellness industry.
Melissa Urban’s Current Net Worth (as of 2025)
As of 2025, Melissa Urban’s current net worth is estimated to be around $30 million, according to the latest available information. This significant wealth can be attributed to her successful career as a nutritionist and her influential role in the Whole30 program.
Career
Melissa Urban is a renowned nutritionist and the co-founder of Whole30, a popular 30-day dietary program. She began her career as a sports nutritionist and later co-founded Whole30 in 2009. Her expertise and the program’s success have made her a prominent figure in the health and wellness industry.
Other Ventures
In addition to Whole30, Melissa Urban has authored several books, including “It Starts With Food” and “The Whole30: The 30-Day Guide to Total Health and Food Freedom.” She also offers online courses and coaching programs through her website. Moreover, she has a podcast called “Do the Thing” where she discusses various aspects of health and wellness.
Assets
Melissa Urban’s assets include a substantial real estate portfolio, which includes her primary residence in Texas. She also owns a vacation home in Mexico. Additionally, she has investments in various businesses and industries, including the food and beverage sector. Her primary asset, however, is her stake in Whole30, which continues to grow in value.
Annual Income
Melissa Urban’s annual income is primarily derived from her role as the CEO of Whole30, which generates millions of dollars in revenue each year. She also earns income from her books, online courses, and coaching programs. Her exact annual income is not publicly disclosed, but it is estimated to be in the millions of dollars.
Frequently Asked Questions about Melissa Urban
**1. What is Melissa Urban’s net worth?**
Melissa Urban’s net worth is estimated to be around $10 million.
**2. How did Melissa Urban make her money?**
Melissa Urban made her fortune through her successful career as a fitness expert, author, and entrepreneur. She is the co-founder and CEO of the Whole30 program, a popular 30-day dietary reset, and has written several books on health and nutrition.
**3. What is the Whole30 program?**
The Whole30 program is a 30-day dietary reset created by Melissa Urban and her husband, Dallas Hartwig. It focuses on eliminating certain foods from one’s diet for 30 days to help improve overall health and well-being.
**4. How many books has Melissa Urban written?**
Melissa Urban has written several books, including “It Starts With Food,” “The Whole30: The 30-Day Guide to Total Health and Food Freedom,” and “This Is Your Brain on Food: An Introduction to the 30-Day Food Freedom Program.”
**5. What is Melissa Urban’s background?**
Melissa Urban is a certified sports nutritionist and holistic health coach. She graduated from the University of Texas at Austin with a degree in English and worked in publishing before founding Whole30.
**6. When was the Whole30 program founded?**
The Whole30 program was founded in 2009 by Melissa Urban and Dallas Hartwig.
**7. What is Melissa Urban’s approach to health and fitness?**
Melissa Urban’s approach to health and fitness focuses on whole, unprocessed foods and eliminating common allergens like gluten, dairy, and soy. She emphasizes the importance of listening to one’s body and finding a balanced, sustainable approach to nutrition and fitness.
**8. Has Melissa Urban won any awards or received any recognition for her work?**
Yes, Melissa Urban has been recognized for her work in the health and fitness industry. She has been featured in numerous publications, including Shape, Women’s Health, and The Wall Street Journal, and has been named one of the “Most Influential People in Fitness” by Greatist.
**9. What is Melissa Urban’s social media presence?**
Melissa Urban has a significant social media presence. She has over 1.5 million followers on Instagram (@melissaurban) and over 200,000 followers on Facebook (@melissaurban).
**10. What is Melissa Urban’s latest project?**
Melissa Urban’s latest project is the launch of her new podcast, “Do the Thing,” where she interviews guests about their personal and professional journeys and the challenges they’ve overcome.
