Kayla Itsines Net Worth (Updated 2025).
Kayla Itsines, born and raised in Adelaide, Australia, embarked on her fitness journey at a young age, inspired by her personal trainer father. She began her career as a personal trainer in her early twenties, honing her craft and developing her signature Bikini Body Guides (BBG) workout program. Itsines’ passion for helping women achieve their fitness goals led her to create the BBG, a comprehensive program designed to improve strength, endurance, and overall health.
Itsines’ fame began to surge when she launched her BBG program on social media platforms, particularly Instagram. Her engaging content, including before-and-after transformations and motivational posts, resonated with women worldwide. In 2014, Itsines started the Sweat app, a digital fitness platform that houses her BBG workouts and nutrition guides, further cementing her status as a global fitness icon.
Kayla Itsines’s Net Worth in 2025
As of 2025, Kayla Itsines’s net worth is estimated to be around $480 million, according to Forbes. This significant wealth is primarily attributed to her successful fitness empire, Bikini Body Guides (BBG), and her popular fitness app, Sweat.
Kayla Itsines’s Career
Kayla Itsines, born in Australia, is a fitness entrepreneur and personal trainer. She co-created the Bikini Body Guides (BBG) workout and nutrition plan in 2013, which gained global popularity through social media. In 2015, she launched the Sweat app, which offers various workout and nutrition programs, further solidifying her status as a leading figure in the fitness industry.
Other Ventures
Beyond her fitness empire, Kayla Itsines has ventured into other business opportunities. She has collaborated with various brands, including Adidas and L’Oréal, for sponsored content and product lines. In 2020, she launched the ‘Kayla Itsines x Matrics’ activewear collection. Additionally, she has authored two books, “The Bikini Body 28-Day Healthy Eating & Lifestyle Guide” and “The Bikini Body Motivation & Habits Guide.”
Assets
Kayla Itsines’s assets include her primary residence in Adelaide, Australia, valued at approximately $2.5 million. She also owns a luxury car collection, which includes a Tesla Model X and a Range Rover. Her most valuable asset, however, is her 50% stake in the Sweat app, which is estimated to be worth hundreds of millions of dollars.
Annual Income
Kayla Itsines’s annual income is primarily derived from her Sweat app, which has millions of subscribers worldwide. In 2021, her estimated annual income was around $50 million. This figure is subject to change due to fluctuations in the app’s subscriber base and other revenue streams. Additionally, she earns income from brand partnerships, book sales, and her social media presence.
Frequently Asked Questions about Kayla Itsines
**Frequently Asked Questions: Kayla Itsines Net Worth**
1. What is Kayla Itsines’ net worth?
Kayla Itsines’ net worth is estimated to be around $48 million.
2. How did Kayla Itsines make her money?
Kayla Itsines made her fortune through her fitness empire, including her Bikini Body Guides, Sweat app, and various merchandise. She also earns from brand partnerships and social media endorsements.
3. How old is Kayla Itsines?
Kayla Itsines was born on May 21, 1991, making her 31 years old.
4. Where is Kayla Itsines from?
Kayla Itsines is from Adelaide, Australia.
5. Is Kayla Itsines married?
Yes, Kayla Itsines is married to Tobi Pearce, her former business partner. They got married in 2019.
6. Does Kayla Itsines have any children?
Yes, Kayla Itsines and Tobi Pearce have one daughter together, named Arna Leia Pearce, born in 2019.
7. What is the Sweat app?
The Sweat app is a fitness app created by Kayla Itsines and Tobi Pearce. It offers a range of workout and nutrition plans, as well as a community feature for users to connect with each other.
8. How much does the Sweat app cost?
The Sweat app offers a free version with limited features. The premium version costs $19.99 per month or $119.99 per year.
9. What are the Bikini Body Guides?
The Bikini Body Guides (BBG) are Kayla Itsines’ original fitness and nutrition guides. They consist of 12 weeks of high-intensity workouts and meal plans designed to help users achieve their fitness goals.
10. How much do the Bikini Body Guides cost?
The Bikini Body Guides are available for purchase as a digital download for $77. A printed version is also available for $147, which includes the guides and a workout poster.
