Brian Smith Ugg Net Worth (Updated 2026).

Brian Smith, the Australian entrepreneur, began his career in the most unlikely of places – a sheep farm in Victoria. Growing up surrounded by the wool industry, Smith developed a deep appreciation for the material and its potential. After completing his studies, he moved to California in the late 1970s, bringing with him a suitcase full of sheepskin boots, a gift from his father. These boots would eventually become the foundation of his now iconic brand, Ugg.

Smith’s journey to fame started when he began selling these boots on the beaches of Southern California. He noticed that surfers, who spent long hours in the cold water, were in need of warm, comfortable footwear. The sheepskin boots, with their natural insulation and water-resistance, were the perfect solution. Smith started by selling them out of the back of his van, but as demand grew, he opened his first store in Marina del Rey in 1978. The rest, as they say, is history.

Brian Smith Ugg’s Current Net Worth (2025)

As of 2025, Brian Smith Ugg’s current net worth is estimated to be around $1.2 billion, according to latest available information. This significant wealth is primarily attributed to his successful footwear company, UGG.

Career

Brian Smith Ugg, an Australian entrepreneur, founded UGG in 1978. Initially, he sold sheepskin sandals at California beaches. Today, UGG is a global brand, known for its luxury sheepskin boots and other footwear. Smith served as the company’s CEO until 2008 and remained on its board until 2012.

Other Ventures

After leaving UGG, Smith founded Deckers Brands, a footwear company, in 2002. He also co-founded the Smith Family Foundation, which supports various charitable causes. Additionally, he has invested in several startups, including the vegan footwear brand, Veja.

Assets

Brian Smith Ugg’s assets include a significant stake in Deckers Brands and the Smith Family Foundation. He also owns properties in Australia and the United States, including a luxurious home in Malibu, California. His personal art collection is another notable asset.

Annual Income

Brian Smith Ugg’s annual income is not publicly disclosed. However, as a successful entrepreneur and investor, his income is likely substantial. His wealth has primarily grown through his businesses and investments, rather than a high annual income.

Frequently Asked Questions about  Brian Smith Ugg

Frequently Asked Questions: Brian Smith Ugg Net Worth

1. What is Brian Smith’s net worth?

Brian Smith’s net worth is estimated to be around $300 million.

2. How did Brian Smith become rich?

Brian Smith became rich by co-founding the popular Australian footwear brand, Ugg, in 1978. He served as the company’s CEO until 2008 and has since been involved in various other business ventures.

3. What does Ugg stand for?

Ugg is not an acronym. The name is derived from the Australian term for the sheepskin boots that the company is known for.

4. Who is the current CEO of Ugg?

The current CEO of Ugg is Dave Dombrow, who has held the position since 2018.

5. When was Ugg acquired by Deckers Outdoor Corporation?

Ugg was acquired by Deckers Outdoor Corporation in 1995.

6. What other brands does Deckers Outdoor Corporation own?

In addition to Ugg, Deckers Outdoor Corporation owns brands such as Teva, Sanuk, Hoka One One, and Koolaburra.

7. Where are Ugg boots made?

Ugg boots are primarily made in China, although some styles are also produced in Vietnam and Indonesia.

8. Are Ugg boots made from real sheepskin?

Yes, authentic Ugg boots are made from real sheepskin. The company uses sheepskin from Australia and New Zealand.

9. What is the most expensive Ugg boot?

The most expensive Ugg boot is the Ugg Classic Short II in Platinum, which retails for around $225.

10. What is Brian Smith’s nationality?

Brian Smith is Australian. He was born in Australia and still resides there.