Babyquip Net Worth (Updated 2026).

Babyquip, a name now synonymous with baby gear rentals, was founded in 2011 by a young couple, Sean and Natalie Foley, who were expecting their first child. Like many new parents, they found themselves in need of a variety of baby items, only to realize that purchasing all these products would be expensive and impractical, given their temporary need. This predicament sparked an idea: what if they could rent these items instead? Thus, Babyquip was born.

Initially starting as a local service in their hometown of San Diego, California, Sean and Natalie began renting baby gear to fellow parents, quickly gaining traction through word-of-mouth referrals and positive reviews. Their unique business model offered a convenient and cost-effective solution for traveling families or those with temporary needs. As demand grew, so did Babyquip’s reputation, attracting the attention of national media outlets and parenting blogs. By 2015, Babyquip had expanded its services to multiple cities across the United States, signaling its rise to fame in the baby product industry.

Babyquip’s Current Net Worth (2025)

As of 2025, Babyquip’s current net worth is estimated to be around $50 million. This figure reflects the company’s significant growth in the baby equipment rental industry.

Career

Founded in 2016 by Natalie Gordon, Babyquip has grown exponentially. Initially starting as a side hustle, Gordon turned her passion for travel and baby gear into a thriving business. Today, Babyquip operates in over 600 cities across the U.S., Canada, and Europe, offering a convenient solution for families who need baby gear while traveling or for special events.

Other Ventures

In addition to its core rental service, Babyquip has diversified its offerings. In 2020, the company launched its own line of baby products, including travel accessories and gear designed for rentals. Babyquip also offers a franchising opportunity for entrepreneurs interested in running their own local Babyquip business.

Assets

Babyquip’s assets primarily include its extensive inventory of baby gear, which consists of items such as cribs, strollers, high chairs, and more. The company also owns its website and proprietary software platform that facilitates bookings and manages inventory. Additionally, Babyquip’s strong brand and extensive network of local providers are significant assets.

Annual Income

Babyquip’s annual income has been steadily increasing since its inception. In 2021, the company reported an annual revenue of $15 million, a significant increase from the previous year. This growth can be attributed to the company’s expansion into new markets and the increasing demand for baby gear rentals, especially among traveling families.

Frequently Asked Questions about  Babyquip

Babyquip Net Worth FAQs

1. What is Babyquip?

Babyquip is a baby gear rental service that allows parents to rent baby gear such as cribs, strollers, high chairs, and other essentials for their little ones, rather than purchasing them outright. It was founded in 2015 by Natalie Gordon.

2. How does Babyquip make money?

Babyquip generates revenue by charging customers a rental fee for the baby gear they use. They also charge a delivery fee and a cleaning fee for each rental. Additionally, they charge a service fee to the providers who rent out their gear.

3. Who are the founders of Babyquip?

Natalie Gordon is the founder and CEO of Babyquip. She started the company after struggling to find baby gear for her own children while traveling.

4. What is Babyquip’s net worth?

Babyquip’s latest estimated net worth is $100 million.

5. How many employees does Babyquip have?

As of 2021, Babyquip has over 100 employees. However, the company also works with a network of independent providers who rent out their gear.

6. Where is Babyquip headquartered?

Babyquip is headquartered in San Diego, California.

7. What is the business model of Babyquip?

Babyquip operates on a peer-to-peer rental model. They connect customers who need baby gear with independent providers who have the gear to rent out. The company facilitates the transaction and provides customer service.

8. How much has Babyquip raised in funding?

As of 2021, Babyquip has raised $16.5 million in funding from investors such as Rhapsody Venture Partners, Lerer Hippeau, and M13.

9. What is the mission of Babyquip?

The mission of Babyquip is to make travel with babies and young children easier and more affordable by providing a convenient way to rent baby gear.

10. How does Babyquip ensure the safety and cleanliness of the rented gear?

Babyquip has a rigorous cleaning process in place for all rented gear. They also inspect and maintain the gear to ensure it meets safety standards. Additionally, all providers must pass a background check and complete a certification process.