Jeff Hoffman Net Worth (Updated 2026).

Jeff Hoffman, a name synonymous with entrepreneurship and innovation, kicked off his career in the tech industry in the early 1980s. Born and raised in New York, Hoffman’s fascination with computers began at an early age, leading him to pursue a degree in Computer Science from the University of Texas at Austin. After graduation, he landed his first job at a small software company, where he honed his skills and developed a passion for creating user-friendly, innovative software.

Hoffman’s big break came in 1994 when he co-founded Priceline.com, a revolutionary online travel booking platform. The company’s unique “name your own price” model challenged traditional pricing strategies and quickly gained traction among consumers. Priceline’s success catapulted Hoffman into the limelight, earning him recognition as a pioneer in the e-commerce space.

Jeff Hoffman’s Current Net Worth

As of 2025, Jeff Hoffman’s net worth is estimated to be around $500 million, according to the latest available information.

Jeff Hoffman’s Career

Jeff Hoffman is a renowned entrepreneur and co-founder of Priceline, the online travel booking platform. He served as the company’s CEO from 1998 to 2000, leading it to a successful IPO in 1999. After Priceline, Hoffman co-founded uBid, an online auction site, and served as its CEO from 2000 to 2004.

Other Ventures

Beyond Priceline and uBid, Hoffman has been involved in various other ventures. He co-founded ColorJar, a company that connects brands with consumers for product innovation, and served as its CEO from 2005 to 2008. He also co-founded and served as the CEO of ColorJar’s successor, Qualcomm Connected Experiences, from 2008 to 2012.

Assets

Jeff Hoffman’s assets include a significant stake in Priceline, which he still owns, as well as investments in various other companies. He also owns several properties, including a home in Westport, Connecticut, and a vacation home in Aspen, Colorado.

Annual Income

Jeff Hoffman’s annual income is primarily derived from his investments and business ventures. As of 2025, his estimated annual income is around $20 million, although this can fluctuate based on the performance of his investments and businesses.

Frequently Asked Questions about  Jeff Hoffman

Jeff Hoffman Net Worth FAQs

1. What is Jeff Hoffman’s net worth?

Jeff Hoffman’s net worth is estimated to be around $500 million.

2. How did Jeff Hoffman make his money?

Jeff Hoffman co-founded Priceline, the online travel booking platform, in 1997. He served as the company’s Executive Vice President until 2000. He also co-founded Uptake, a predictive analytics software company, in 2014.

3. What is Jeff Hoffman’s background?

Jeff Hoffman was born in the United States. He graduated from the University of Florida with a Bachelor of Science degree in Electrical Engineering. He also holds a Master’s degree in Business Administration from the University of California, Los Angeles (UCLA).

4. What are some of Jeff Hoffman’s other ventures?

Besides Priceline and Uptake, Jeff Hoffman has been involved in several other ventures, including HotelBook (acquired by Orbitz), and Qualcomm (where he served as a senior executive). He is also a venture capitalist and an angel investor.

5. What is Jeff Hoffman’s role in Uptake?

Jeff Hoffman is the co-founder and former Executive Chairman of Uptake. He stepped down from the role in 2019 but remains involved with the company as a board member.

6. What is Jeff Hoffman’s involvement with philanthropy?

Jeff Hoffman is known for his philanthropic efforts. He is a member of The Giving Pledge, a campaign started by Bill Gates and Warren Buffett to encourage wealthy individuals to donate a majority of their wealth to philanthropic causes. He is also involved with various educational and environmental initiatives.

7. What awards has Jeff Hoffman received?

Jeff Hoffman has received several awards, including the Entrepreneur of the Year award from Ernst & Young, and the Innovator of the Year award from the Consumer Electronics Association. He was also inducted into the Entrepreneur Hall of Fame at the University of Florida.

8. Where does Jeff Hoffman live?

Jeff Hoffman resides in the United States.

9. What is Jeff Hoffman’s age?

Jeff Hoffman’s age is not publicly available.

10. What is Jeff Hoffman’s nationality?

Jeff Hoffman is an American national.