Air Jordan Brand Net Worth (Updated 2025).

The Air Jordan brand, a global phenomenon in athletic footwear and sportswear, was born out of a partnership between Nike and basketball legend Michael Jordan in 1984. This collaboration was sparked by Nike’s recognition of Jordan’s immense potential and his impact on the sport, leading to the creation of a signature shoe line that would revolutionize the industry.

The Air Jordan 1, released in 1985, marked the beginning of this iconic journey. Designed by Peter Moore, the shoe was a bold departure from traditional basketball footwear, featuring a high-top cut, vibrant colors, and the now-famous Wings logo. Despite initial controversy with the NBA due to its non-regulation color scheme, the Air Jordan 1 quickly gained traction among fans, setting the stage for the brand’s meteoric rise to fame.

Air Jordan Brand’s Current Net Worth (2025)

As of 2025, Air Jordan Brand’s current net worth is estimated to be around $3.13 billion. This significant figure reflects the brand’s enduring popularity and success in the global athletic footwear market.

Career

Air Jordan, founded in 1984, is a subsidiary of Nike, Inc. The brand was created as a result of a partnership between Nike and basketball legend Michael Jordan. It has since grown into a global icon, renowned for its high-quality footwear, apparel, and sports equipment.

Other Ventures

Beyond footwear and apparel, Air Jordan has expanded its reach into various ventures. These include collaborations with renowned artists like Kanye West for the Yeezy line, and with fashion designers like Virgil Abloh for the Off-White x Air Jordan collection. Additionally, the brand has ventured into gaming with the Jordan Brand Classic video game series.

Assets

Air Jordan’s assets include a vast collection of patents and trademarks, such as the iconic Jumpman logo. The brand also owns several retail stores worldwide, with the first Jordan Brand store opening in Chicago in 2011. Moreover, Air Jordan’s extensive product line, including sneakers, clothing, and accessories, is a significant asset.

Annual Income

Air Jordan’s annual income is substantial, with the brand generating over $3 billion in sales annually as of 2021. This impressive figure underscores the brand’s continued dominance in the athletic footwear market and its appeal to consumers worldwide.

Frequently Asked Questions about  Air Jordan Brand

Frequently Asked Questions: Air Jordan Brand Net Worth

1. What is the Air Jordan Brand’s net worth?

The Air Jordan Brand’s net worth is estimated to be over $3.1 billion.

2. Who is the founder of the Air Jordan Brand?

The Air Jordan Brand was founded by Nike in collaboration with basketball legend Michael Jordan in 1984.

3. How did the Air Jordan Brand start?

The Air Jordan Brand started when Nike signed Michael Jordan to an exclusive, multimillion-dollar deal in 1984. The first Air Jordan sneaker, the Air Jordan 1, was released in 1985.

4. Which athlete is associated with the Air Jordan Brand?

Michael Jordan is the athlete most associated with the Air Jordan Brand. The brand is named after him and he played a significant role in its marketing and success.

5. What is the most expensive Air Jordan shoe?

The most expensive Air Jordan shoe is the Air Jordan 1 (1985) worn by Michael Jordan in the 1985 NBA Dunk Contest. It sold for $560,000 at a Sotheby’s auction in 2021.

6. How many Air Jordan models have been released?

As of 2021, over 30 different Air Jordan models have been released, with numerous colorways and variations of each model.

7. What is the Air Jordan Brand’s most popular model?

The Air Jordan 1 and Air Jordan 11 are often considered the Air Jordan Brand’s most popular models.

8. How much does the average Air Jordan shoe cost?

The average price of an Air Jordan shoe can vary greatly depending on the model, year, and rarity. However, general release Air Jordan shoes typically range from $100 to $200.

9. What is the “Be Like Mike” campaign?

The “Be Like Mike” campaign was a popular Air Jordan marketing campaign in the 1990s, featuring a jingle and commercials with Michael Jordan. It aimed to inspire children to be like Jordan, both on and off the court.

10. How has the Air Jordan Brand influenced sneaker culture?

The Air Jordan Brand has significantly influenced sneaker culture by popularizing basketball shoes as fashion statements, creating a resale market for sneakers, and inspiring other brands to create limited edition and exclusive sneakers.