Niki, born Nikolina Pajković, kicked off her career in the late 2010s, initially gaining traction on the now-defunct video platform Vine. With her quick wit and comedic timing, she quickly amassed a following for her six-second sketch comedy videos. Her humor often revolved around everyday situations and pop culture references, resonating with a wide audience.

As Vine’s popularity waned, Niki seamlessly transitioned to other platforms. She began uploading longer-form content to YouTube and Instagram, where her audience continued to grow. Her relatable content, coupled with her charismatic personality, caught the attention of major media outlets. In 2018, she was featured in Forbes’ 30 Under 30 list, solidifying her status as a digital influencer and comedian to watch.

Niki’s Net Worth in 2025

As of 2025, Niki’s net worth is estimated to be around $100 million, according to the latest available information.

Niki’s Career

Niki is known for her successful career as a YouTuber and social media influencer. She started her YouTube channel in 2010, focusing on beauty, fashion, and lifestyle content. Her channel has since grown to over 12 million subscribers, making her one of the most popular YouTubers worldwide.

Niki’s Other Ventures

In addition to her YouTube career, Niki has ventured into various business endeavors. She has launched her own makeup line, NikkieTutorials, which includes a range of cosmetics such as eyeshadow palettes, lipsticks, and highlighters. She has also collaborated with other brands for product lines and has her own merchandise.

Niki’s Assets

Niki’s assets include her luxurious home in Los Angeles, California, which she purchased in 2019 for $2.5 million. She also owns a fleet of high-end cars, including a Rolls-Royce Ghost, a Range Rover, and a Mercedes-Benz G-Wagon. Additionally, she has investments in various stocks and real estate properties.

Niki’s Annual Income

Niki’s annual income is primarily derived from her YouTube channel, sponsorships, and her makeup line. According to Forbes, her estimated annual income is around $17 million. This includes her YouTube ad revenue, sponsorships, and her cosmetic line sales.

Frequently Asked Questions about  Niki

Niki Net Worth

Niki is a popular YouTuber and social media personality, known for her makeup and beauty tutorials. As of the latest estimates, Niki’s net worth is approximately $5 million.

How did Niki start her career?

Niki began her career on YouTube in 2010, posting beauty and makeup tutorials. She gained popularity for her unique style and creative content, which led to her rise in the beauty community.

What is Niki’s most popular video?

Niki’s most popular video is “The Power of Makeup | Niki & Gabi,” which has over 15 million views. The video showcases the transformative power of makeup and features Niki and her sister, Gabi, undergoing dramatic transformations.

Does Niki have any siblings?

Yes, Niki has a younger sister named Gabi, who is also a popular YouTuber and social media personality. They often collaborate on videos together.

What is Niki’s birthdate?

Niki was born on December 20, 1995.

Where is Niki from?

Niki is from California, USA.

What is Niki’s ethnicity?

Niki is of Mexican descent.

Is Niki married?

As of the latest information, Niki is not married.

Does Niki have any tattoos?

Yes, Niki has several tattoos. She often shares photos and videos of her tattoos on her social media platforms.

What are Niki’s social media handles?

Niki’s social media handles include:

• YouTube: Niki
• Instagram: @niki
• Twitter: @niki