Woof Shark Tank Net Worth (Updated 2025).

Woof, a unique pet grooming service, first made waves in the entrepreneurial scene when it was featured on the popular TV show, Shark Tank, in 2018. The founders, Jeff and Roger, pitched their innovative mobile grooming unit, designed to bring the pet salon experience directly to customers’ doorsteps. The Sharks were hooked, with Lori Greiner and Mark Cuban investing a combined $300,000 for a 25% stake in the business.

Following their successful Shark Tank appearance, Woof quickly gained national attention and fame. The company’s innovative business model, which prioritized convenience and comfort for both pets and pet owners, resonated with consumers across the country. Within a year of the episode airing, Woof had expanded its services to multiple states and was on track to become a leading player in the pet grooming industry.

Woof Shark Tank’s Current Net Worth (2025)

As of 2025, Woof Shark Tank’s current net worth is estimated to be around $10 million. This figure reflects the company’s significant growth and success in the pet industry since its inception.

Career

Woof Shark Tank was founded by entrepreneurs Eric and Sarah Smith in 2015. The couple started the company with a simple mission: to provide high-quality, eco-friendly pet products that are both functional and stylish. The company’s innovative designs and commitment to sustainability have resonated with pet owners, leading to rapid growth and widespread recognition.

Other Ventures

In addition to their pet product line, Eric and Sarah have also launched a successful pet subscription box service, Woof Box. This monthly delivery service offers a curated selection of pet toys, treats, and accessories, providing pet owners with a convenient and exciting way to spoil their furry friends.

Assets

Woof Shark Tank’s primary assets include its extensive inventory of pet products, manufacturing facilities, and intellectual property, such as patents and trademarks. The company’s strong brand recognition and customer loyalty are also significant intangible assets that contribute to its overall value.

Annual Income

Woof Shark Tank’s annual income has seen steady growth since its founding. In 2024, the company reported an annual income of $8.5 million, a significant increase from its 2020 annual income of $3.2 million. This growth reflects the company’s expanding customer base and increasing sales across its product lines and subscription service.

Frequently Asked Questions about  Woof Shark Tank

Frequently Asked Questions: Woof Shark Tank Net Worth

1. What is Woof?

Woof is a subscription-based dog treat delivery service that offers personalized, natural, and healthy treats for dogs.

2. When did Woof appear on Shark Tank?

Woof appeared on Shark Tank in 2021.

3. How much money did Woof ask for on Shark Tank?

Woof asked for $200,000 in exchange for a 10% equity stake in the company.

4. Which Shark did Woof make a deal with?

Woof made a deal with Kevin O’Leary (Mr. Wonderful) for $200,000 in exchange for a 20% equity stake.

5. What was the original idea behind Woof?

The founders of Woof, Andrew and Nicole, started the company to provide high-quality, natural, and personalized dog treats as an alternative to mass-produced, unhealthy treats.

6. How does Woof personalize dog treats?

Woof offers a quiz on their website to understand each dog’s breed, size, age, activity level, and any specific dietary needs or allergies. They use this information to create a unique blend of ingredients for each dog’s treats.

7. What are the ingredients used in Woof treats?

Woof uses natural, human-grade ingredients like sweet potatoes, apples, carrots, and peanut butter. They never use artificial preservatives, colors, or flavors.

8. How much does a Woof subscription cost?

A Woof subscription starts at $25 per month for a small breed, with larger breeds costing more.

9. What is the estimated net worth of Woof?

The latest estimated net worth of Woof is $1.5 million.

10. Can I buy Woof treats in stores?

Currently, Woof treats are only available through their subscription service on their official website. They do not sell their treats in stores.