Wicked Good Cupcakes Net Worth (Updated 2026).

Wicked Good Cupcakes, a name that has become synonymous with delightful treats, was born out of a simple idea in the small town of Cohasset, Massachusetts. In 2008, two sisters, Tracey Noonan and her sister, Danielle Anderson, turned their shared passion for baking into a thriving business. They started small, selling their cupcakes at local farmers’ markets and through word-of-mouth referrals.

The sisters’ unique approach to cupcake making quickly set them apart. They pioneered the innovative “cupcake in a jar” concept, which not only made their treats portable but also added an element of fun and nostalgia. Their signature “wicked” flavors, like Wicked Chocolate and Wicked Coconut, gained a cult following. The media took notice, and features in national publications like O, The Oprah Magazine, and on The View catapulted Wicked Good Cupcakes to fame.

Wicked Good Cupcakes’ Current Net Worth (2025)

As of 2025, Wicked Good Cupcakes’ current net worth is estimated to be around $10 million. This figure reflects the company’s growth and success in the competitive food industry.

Career

Founded by Tracey Noonan and her daughter, Danielle, Wicked Good Cupcakes began as a small bakery in 2007. They gained popularity through their unique, high-quality cupcakes and strategic marketing, including appearances on the Food Network and QVC. Today, they operate multiple retail stores and have expanded into wholesale and online sales.

Other Ventures

In addition to their cupcakes, Wicked Good Cupcakes has ventured into other products. They offer a line of cookbooks, merchandise, and even a private label line of cupcake mixes. They’ve also expanded their menu to include other baked goods and beverages, further diversifying their business.

Assets

Wicked Good Cupcakes’ assets include their retail stores, production facilities, and intellectual property, such as their brand name and recipes. Their online presence and customer database are also significant assets, enabling direct-to-consumer sales and marketing efforts.

Annual Income

Wicked Good Cupcakes’ annual income has been steadily increasing over the years. As of 2025, their annual revenue is estimated to be around $20 million. This includes sales from their retail stores, wholesale partnerships, and online sales.

Frequently Asked Questions about  Wicked Good Cupcakes

Frequently Asked Questions: Wicked Good Cupcakes Net Worth

1. What is Wicked Good Cupcakes’ net worth?

Wicked Good Cupcakes’ net worth is estimated to be around $5 million.

2. Who is the founder of Wicked Good Cupcakes?

Wicked Good Cupcakes was founded by Tracey Noonan and her daughter, Danielle Anderson.

3. When was Wicked Good Cupcakes established?

The company was established in 2009.

4. Where is Wicked Good Cupcakes based?

The company is based in Cohasset, Massachusetts, USA.

5. How did Wicked Good Cupcakes gain popularity?

Wicked Good Cupcakes gained popularity through their unique cupcake flavors and appearances on TV shows like Shark Tank and Cupcake Wars.

6. Are Wicked Good Cupcakes available in stores?

Yes, Wicked Good Cupcakes are available in various retail stores across the United States, including Whole Foods Market and CVS Pharmacy.

7. Can I order Wicked Good Cupcakes online?

Yes, Wicked Good Cupcakes can be ordered online through their official website and various third-party retailers like Amazon.

8. Does Wicked Good Cupcakes offer any vegan or gluten-free options?

Yes, Wicked Good Cupcakes offers a variety of vegan and gluten-free cupcake flavors.

9. How many flavors does Wicked Good Cupcakes offer?

Wicked Good Cupcakes offers a wide range of flavors, with their website listing over 50 different flavors.

10. Are there any Wicked Good Cupcakes franchises?

No, Wicked Good Cupcakes does not offer franchising opportunities at this time.