Wicked Cupcakes Net Worth (Updated 2026).

Wicked Cupcakes, a name now synonymous with indulgent and creative desserts, was born out of a simple passion for baking. In 2010, the founders, Tracey Noonan and her daughter, Danielle, decided to turn their love for cupcakes into a business. They started small, baking cupcakes in their home kitchen in Cohasset, Massachusetts, and selling them at local farmers markets.

Word spread quickly about their delicious and unique creations. Their cupcakes were not just your average vanilla or chocolate flavors. They offered a ‘wicked’ twist, with innovative flavors like Wicked Good Coconut, Red Velvet Wicked, and even a Boston Cream Pie cupcake that paid homage to their home state. This creativity, combined with their commitment to using high-quality, fresh ingredients, helped Wicked Cupcakes gain a loyal following.

**Wicked Cupcakes’ Current Net Worth (2025)**

As of 2025, Wicked Cupcakes, founded by Tracey Noonan and her daughter Dani Vilagie, is estimated to have a net worth of $10 million. This figure reflects the company’s success in the gourmet cupcake market, with a strong focus on unique flavors and high-quality ingredients.

**Career**

Wicked Cupcakes was launched in 2008, with its first store opening in Hingham, Massachusetts. The company quickly gained popularity, leading to the opening of multiple locations across New England. In 2012, Wicked Cupcakes was featured on the reality TV show “Cupcake Wars,” further boosting its public profile.

**Other Ventures**

In addition to its brick-and-mortar stores, Wicked Cupcakes has expanded its reach through online sales and wholesale partnerships. The company also offers catering services and hosts cupcake decorating classes. Furthermore, Wicked Cupcakes has developed a line of merchandise, including apparel and accessories, to further engage its customer base.

**Assets**

Wicked Cupcakes’ assets include its network of retail stores, online platforms, and intellectual property, such as its trademarked logo and recipes. The company also owns its delivery vehicles and equipment used in production and baking. Additionally, Wicked Cupcakes’ strong brand recognition and customer loyalty are significant intangible assets.

**Annual Income**

Wicked Cupcakes’ annual revenue has seen steady growth since its inception. In 2020, the company reported an annual income of $5 million, with projections indicating a continued upward trend. This income is derived from retail sales, wholesale partnerships, catering services, and online sales.

Frequently Asked Questions about  Wicked Cupcakes

Frequently Asked Questions: Wicked Cupcakes Net Worth

1. What is Wicked Cupcakes’ net worth?

Wicked Cupcakes’ net worth is estimated to be around $5 million.

2. Who are the founders of Wicked Cupcakes?

Wicked Cupcakes was founded by Tracey Noonan and her daughter, Dani Vilagie, in 2007.

3. Where is Wicked Cupcakes located?

The headquarters of Wicked Cupcakes is in Boston, Massachusetts, USA.

4. How did Wicked Cupcakes start?

Wicked Cupcakes started as a small home-based business and later expanded to a retail store and online platform.

5. What makes Wicked Cupcakes unique?

Wicked Cupcakes is known for its unique, creative flavors and designs, as well as its use of high-quality, natural ingredients.

6. How many flavors does Wicked Cupcakes offer?

Wicked Cupcakes offers a wide variety of flavors, with over 100 unique recipes to choose from.

7. Does Wicked Cupcakes offer vegan or gluten-free options?

Yes, Wicked Cupcakes offers a range of vegan and gluten-free options to cater to different dietary preferences and restrictions.

8. Can I order Wicked Cupcakes online?

Yes, Wicked Cupcakes offers online ordering through their official website for nationwide shipping.

9. Does Wicked Cupcakes have any retail stores?

Yes, Wicked Cupcakes has a retail store located in Boston, Massachusetts.

10. How can I contact Wicked Cupcakes for wholesale or partnership inquiries?

You can contact Wicked Cupcakes through their official website’s contact form or by emailing them at [[email protected]](mailto:[email protected]).