Victoria Secret Net Worth (Updated 2025).
Victoria’s Secret, a renowned name in the lingerie industry, was founded in 1977 by Roy Raymond. The idea sparked when Raymond, embarrassed by the lack of intimacy in department store lingerie shopping, decided to create a store that offered a more personalized and comfortable shopping experience. He opened the first Victoria’s Secret in San Francisco, named after his wife, Victoria.
The company’s fame began to soar in the late 1980s when it introduced the Victoria’s Secret catalog, a glossy publication that featured models in provocative poses, revolutionizing the way lingerie was marketed. This move not only increased sales but also made Victoria’s Secret a household name, synonymous with sexy and sophisticated lingerie.
Table Of Contents
Victoria’s Secret Net Worth in 2025
As of 2025, Victoria’s Secret, the renowned American retailer of women’s clothing, lingerie, and personal care products, has an estimated net worth of $11.5 billion. This figure reflects the brand’s enduring popularity and global expansion.
Career
Founded in 1977 by Roy Raymond and his wife Gaye, Victoria’s Secret started as a catalog-based retailer. It pioneered the concept of lingerie as a fashion statement, not just an undergarment. In 1982, Leslie Wexner, the founder of Limited Stores, bought the company and transformed it into a global brand with over 1,000 stores worldwide at its peak.
Other Ventures
Victoria’s Secret has expanded beyond lingerie, offering a range of products including fragrances, beauty, and personal care items. Its “PINK” line targets college-aged women, while its “VS Sport” collection caters to athletes. The brand also launched a successful swimwear line and expanded into plus-size options with “VS & Co.”
Assets
Victoria’s Secret’s assets include its extensive retail store network, e-commerce platform, and intellectual property. The brand’s iconic “Angels” marketing campaigns and annual fashion shows have significantly contributed to its global recognition and brand value.
Annual Income
In 2021, Victoria’s Secret generated an annual revenue of $6.8 billion. Despite facing challenges in recent years, such as store closures and shifting consumer preferences, the brand continues to be a significant player in the global lingerie market.
Frequently Asked Questions about Victoria Secret
**Frequently Asked Questions: Victoria’s Secret Net Worth**
1. What is Victoria’s Secret’s net worth?
Victoria’s Secret’s net worth is estimated to be around $13 billion.
2. Who is the owner of Victoria’s Secret?
The parent company of Victoria’s Secret, L Brands, is owned by the Leslie Wexner family. However, in 2021, the company was spun off into two separate companies: Bath & Body Works and Victoria’s Secret & Co.
3. How much is Victoria’s Secret worth per store?
The value of each Victoria’s Secret store can vary greatly, but as of 2021, it’s estimated that the average store is worth around $5 million.
4. What is the annual revenue of Victoria’s Secret?
In 2020, Victoria’s Secret’s annual revenue was approximately $5.4 billion.
5. How many Victoria’s Secret stores are there worldwide?
As of 2021, there are around 1,000 Victoria’s Secret stores worldwide, with about 900 of those in the United States.
6. What is the Victoria’s Secret Fashion Show’s net worth?
The Victoria’s Secret Fashion Show is estimated to be worth around $12 million to produce, but it generates significantly more in terms of brand exposure and sales.
7. How much do Victoria’s Secret Angels make?
The exact salaries of Victoria’s Secret Angels are not disclosed, but it’s estimated that top models like Adriana Lima and Candice Swanepoel can make around $10 million per year from their contracts with the brand, plus additional earnings from endorsements and appearances.
8. What is the Victoria’s Secret Pink line worth?
The Victoria’s Secret Pink line is estimated to be worth around $2 billion in sales annually.
9. How much is the Victoria’s Secret Beauty line worth?
The Victoria’s Secret Beauty line is estimated to be worth around $1 billion in sales annually.
10. What is the Victoria’s Secret PINK line’s net worth?
The Victoria’s Secret PINK line’s net worth is estimated to be around $2 billion.
