Ulta Net Worth (Updated 2025).

Ulta Beauty, a name now synonymous with makeup and beauty supplies, had humble beginnings in the late 1990s. Founded by Richard E. George, the company started as a single store in Folsom, California, focusing on providing a wide array of cosmetics and beauty products under one roof. This concept, at the time, was innovative and quickly gained traction among consumers who appreciated the convenience and variety it offered.

As the company grew, so did its reputation. Ulta strategically expanded its physical presence, opening more stores across the United States. This growth was fueled by the company’s commitment to customer service and its unique business model. Ulta was one of the first retailers to offer both name-brand and private-label products, providing customers with high-quality options at varying price points. This approach, coupled with in-store beauty services like brow bars and makeup application stations, set Ulta apart from its competitors and propelled it to fame in the beauty industry.

Ulta’s Current Net Worth (2025)

As of 2025, Ulta Beauty’s current net worth is estimated to be around $12 billion. This significant figure reflects the company’s strong financial performance and growth in the beauty industry.

Career

Founded in 1990, Ulta Beauty has evolved from a single store to a leading beauty retailer in the U.S. with over 1,200 locations. The company is known for its wide range of products, including cosmetics, skincare, fragrance, and hair care, from both established and emerging brands.

Other Ventures

In addition to its retail stores, Ulta Beauty has expanded its reach through its e-commerce platform and the Ultamate Rewards loyalty program. The company has also ventured into salon services, offering hair, skin, and brow services in select stores.

Assets

Ulta Beauty’s assets include its extensive retail store network, e-commerce platform, and strong brand recognition. The company also holds valuable intellectual property, such as trademarks and patents related to its private label products and technology.

Annual Income

In the fiscal year 2021, Ulta Beauty’s total revenue was $8.7 billion, reflecting a steady increase from previous years. This annual income is a testament to the company’s ongoing success and growth in the competitive beauty market.

Frequently Asked Questions about  Ulta

Frequently Asked Questions about Ulta

1. What is Ulta’s net worth?

Ulta Beauty’s net worth is estimated to be around $10 billion.

2. When was Ulta Beauty founded?

Ulta Beauty was founded in 1990.

3. Who is the CEO of Ulta Beauty?

The current CEO of Ulta Beauty is Dave Kimbell.

4. How many stores does Ulta Beauty have?

As of 2021, Ulta Beauty operates over 1,200 retail stores across the United States and Canada.

5. What are Ulta Beauty’s most popular products?

Some of Ulta Beauty’s most popular products include makeup from brands like Too Faced, NYX, and MAC, as well as skincare products from brands like The Ordinary and First Aid Beauty.

6. Does Ulta Beauty offer online shopping?

Yes, Ulta Beauty offers online shopping through their website and mobile app.

7. Does Ulta Beauty have a rewards program?

Yes, Ulta Beauty offers a rewards program called Ultamate Rewards, which allows customers to earn points on purchases and redeem them for discounts and free products.

8. Does Ulta Beauty carry drugstore brands?

Yes, Ulta Beauty carries a wide range of drugstore brands, including Revlon, L’Oréal, and Maybelline, as well as high-end luxury brands.

9. Does Ulta Beauty offer beauty services?

Yes, Ulta Beauty offers a variety of beauty services, including makeup application, brow services, and skincare treatments, at select store locations.

10. How does Ulta Beauty compare to other beauty retailers like Sephora?

Ulta Beauty and Sephora both offer a wide range of beauty products, but Ulta Beauty carries more drugstore brands and offers more affordable options, while Sephora is known for its high-end luxury brands and exclusive product offerings.