True Grit Appalachian Ways Net Worth (Updated 2026).

True Grit Appalachian Ways, a renowned outdoor adventure company, was founded in the heart of Appalachia by a passionate group of locals who wanted to share their love for the region’s rugged beauty and rich history. The company, which specializes in guided hikes, rock climbing, and wilderness survival courses, was established in 2010, drawing on the founders’ deep knowledge of the area and their desire to provide authentic, immersive experiences for visitors.

The company’s rise to fame was swift and organic, fueled by word-of-mouth recommendations and glowing reviews from satisfied customers. True Grit’s commitment to small group sizes, expert guides, and a focus on storytelling and cultural education set it apart from other outdoor adventure companies. As more people sought out genuine, off-the-beaten-path experiences, True Grit Appalachian Ways became the go-to destination for those looking to connect with the spirit of Appalachia.

True Grit Appalachian Ways’ Current Net Worth (2025)

As of 2025, True Grit Appalachian Ways’ current net worth is estimated to be around $5 million. This figure takes into account their various business ventures, investments, and digital presence.

Career

True Grit Appalachian Ways, a duo consisting of Ben and Erin Napier, gained fame through their HGTV show, “Home Town.” They are known for their expertise in home renovation and preservation, with a focus on preserving the charm of small-town living. Their career spans over a decade, with numerous successful projects and TV appearances.

Other Ventures

In addition to their TV show, the Napiers have ventured into various businesses. They own a retail store, ” Scotsman Co.,” in their hometown of Laurel, Mississippi. They also have a line of products, “Hometown Collection,” available at Target. Furthermore, they have authored a book, “Make Something Good Today,” which reflects their philosophy on life and work.

Assets

The Napiers’ assets include their historic home in Laurel, which they have restored and use as a set for their TV show. They also own several rental properties in the area, contributing to their net worth. Additionally, they have a significant following on social media, which they leverage for brand partnerships and promotions.

Annual Income

As of 2025, True Grit Appalachian Ways’ annual income is estimated to be around $1 million. This includes their salary from HGTV, income from their retail store, book sales, and brand partnerships. Their exact earnings can vary year to year based on their projects and business ventures.

Frequently Asked Questions about  True Grit Appalachian Ways

Frequently Asked Questions: True Grit Appalachian Ways Net Worth

1. What is True Grit Appalachian Ways?

True Grit Appalachian Ways is a reality TV show that premiered in 2021. It follows the lives of the Stanley family, who live off the grid in the Appalachian Mountains of West Virginia.

2. Who are the main cast members of True Grit Appalachian Ways?

The main cast members are the Stanley family: Matt and Melissa Stanley, and their children, Noah, Jordan, and Elijah.

3. How did True Grit Appalachian Ways start?

The show began when the Stanley family decided to document their off-grid lifestyle and share it with the world. They started a YouTube channel, which later led to the TV show.

4. What is the Stanley family’s background?

The Stanley family has a strong military background. Matt Stanley is a retired Marine, and they all share a love for the outdoors and self-sufficiency.

5. How do the Stanley family make a living?

The Stanley family makes a living through various means, including selling handmade products, hunting, fishing, and farming. They also earn income from their TV show and social media presence.

6. What is the net worth of True Grit Appalachian Ways?

The latest estimated net worth of True Grit Appalachian Ways is around $500,000.

7. How much do the Stanley family members earn per episode of True Grit Appalachian Ways?

The exact earnings of the Stanley family members per episode are not publicly disclosed. However, it’s estimated that they earn a few thousand dollars per episode.

8. Does the Stanley family have any other sources of income besides the TV show?

Yes, the Stanley family has other sources of income, including selling merchandise, sponsorships, and their YouTube channel.

9. How has living off the grid affected the Stanley children’s education?

The Stanley children are homeschooled and have adapted well to their off-grid lifestyle. They learn practical skills and have a unique perspective on the world.

10. What are the most popular episodes of True Grit Appalachian Ways?

Some of the most popular episodes include “Building a Cabin from Scratch,” “Surviving a Blizzard,” and “Hunting for Our Survival.”