Tower Paddle Boards began as a passion project fueled by founder Stephan Aarstol’s vision to make stand-up paddleboarding more accessible. In 2010, after recognizing the sport’s growing popularity and the high cost of boards, Aarstol saw an opportunity to disrupt the market. He launched Tower with a direct-to-consumer model, cutting out middlemen and offering premium-quality boards at a fraction of the price. The company’s lean approach and focus on affordability quickly set it apart, attracting attention from both beginners and seasoned paddlers looking for value without sacrificing performance.

The brand’s big break came in 2013 when Aarstol pitched Tower Paddle Boards on ABC’s *Shark Tank*. His bold claim that the company could become the “Amazon of paddleboards” caught the attention of investor Mark Cuban, who saw its potential. With Cuban’s backing, Tower scaled rapidly, leveraging viral marketing and word-of-mouth buzz to dominate the online paddleboard market. The combination of smart branding, competitive pricing, and a relentless focus on customer satisfaction turned Tower into a household name in the industry, proving that innovation and hustle could redefine an entire market.

Tower Paddle Boards’s Net Worth in 2025

As of 2025, Tower Paddle Boards’s estimated net worth is approximately $15 million. The company has grown steadily since its founding, leveraging direct-to-consumer sales and strategic marketing. While exact figures fluctuate, this valuation reflects its strong position in the paddleboard market and successful e-commerce model.

Tower Paddle Boards’s Career

Tower Paddle Boards was founded in 2010 by Stephan Aarstol after appearing on Shark Tank, where he secured an investment from Mark Cuban. The company pioneered affordable, high-quality inflatable paddleboards sold directly online. Its innovative approach disrupted the industry, making paddleboarding more accessible to a wider audience.

Tower Paddle Boards’s Other Ventures

Beyond paddleboards, the company has expanded into related water sports gear, including kayaks and accessories. Founder Stephan Aarstol also authored “The Five-Hour Workday” and advocates for productivity-focused business models. These ventures complement Tower’s core brand while exploring new growth opportunities.

Tower Paddle Boards’s Assets

Tower Paddle Boards owns intellectual property, including patents for its inflatable board designs. Its asset portfolio also includes inventory, manufacturing partnerships, and a robust e-commerce platform. The brand’s strong digital presence and customer base further enhance its tangible and intangible assets.

Tower Paddle Boards’s Annual Income

Tower Paddle Boards generates an estimated $5 million in annual revenue. Sales come primarily from online orders, with a focus on high-margin, direct-to-consumer transactions. Seasonal demand and strategic promotions contribute to consistent yearly earnings, reinforcing its financial stability.

Frequently Asked Questions about  Tower Paddle Boards

What is Tower Paddle Boards’ net worth?

Tower Paddle Boards’ net worth is estimated to be in the millions, though exact figures are not publicly disclosed. The company’s valuation is influenced by its revenue, brand recognition, and market presence.

How did Tower Paddle Boards start?

Tower Paddle Boards was founded by Stephan Aarstol after appearing on the TV show “Shark Tank” in 2012. The company began with a focus on affordable, high-quality stand-up paddleboards.

Did Tower Paddle Boards get a deal on Shark Tank?

Yes, Stephan Aarstol secured a $150,000 investment from Mark Cuban in exchange for a 30% equity stake in Tower Paddle Boards during Season 3 of Shark Tank.

What makes Tower Paddle Boards unique?

Tower Paddle Boards stands out for its direct-to-consumer model, offering premium paddleboards at competitive prices by cutting out middlemen and focusing on online sales.

Where are Tower Paddle Boards manufactured?

Tower Paddle Boards are manufactured overseas, primarily in China, to maintain cost efficiency while ensuring high-quality materials and craftsmanship.

Are Tower Paddle Boards good for beginners?

Yes, Tower Paddle Boards are designed to be user-friendly, stable, and durable, making them an excellent choice for beginners as well as experienced paddlers.

What is the price range of Tower Paddle Boards?

Tower Paddle Boards typically range from $500 to $1,500, depending on the model, size, and included accessories.

Does Tower Paddle Boards offer warranties?

Yes, Tower Paddle Boards come with a warranty, usually covering manufacturing defects for a specified period. Customers should check the specific terms for their purchase.

Can Tower Paddle Boards be used in the ocean?

Yes, many Tower Paddle Board models are suitable for ocean use, but it’s important to choose the right board based on water conditions and skill level.

How has Tower Paddle Boards grown since Shark Tank?

Since appearing on Shark Tank, Tower Paddle Boards has expanded its product line, increased revenue significantly, and solidified its position as a key player in the paddleboard industry.