Teremana Tequila, a name now synonymous with premium, small-batch spirits, was launched in 2020 by actor Dwayne “The Rock” Johnson and his partners, Kenny Haisfield and Jenna Fagnan. The brand’s inception was not a typical celebrity endorsement, but rather a passion project born out of Johnson’s personal love for tequila and his desire to create a high-quality spirit that could be enjoyed by everyone.

The journey to fame began with extensive research and taste-testing, with Johnson and his team traveling to Jalisco, Mexico, to find the perfect agave fields and distillery partners. After months of meticulous work, they settled on a small, family-owned distillery in the highlands of Jalisco, where Teremana’s tequila is still produced today. The brand’s unique name, meaning “of the earth” in the language of the Huichol people, reflects its commitment to authenticity and connection to the land.

Teremana Tequila’s Current Net Worth (2025)

As of 2025, Teremana Tequila’s current net worth is estimated to be around $1 billion. This substantial figure is a testament to the brand’s rapid growth and success in the spirits industry.

Career

Teremana Tequila was founded in 2020 by Dwayne “The Rock” Johnson, his tequila partner Jenna Fagnan, and spirits industry veteran Ken Austin. The brand quickly gained traction, becoming one of the fastest-growing tequila companies in the U.S.

Other Ventures

In addition to Teremana, Dwayne “The Rock” Johnson has several other successful ventures. He is a co-founder of the tequila brand, but also has interests in fitness, acting, and producing. He is the CEO of the talent management company Seven Bucks Productions and has a stake in the sports drink company ZOA Energy.

Assets

Teremana Tequila’s assets include its production facilities in Mexico, as well as its distribution and marketing operations. The brand is distributed in all 50 U.S. states and several international markets. The Rock’s personal assets include multiple real estate properties, investments, and his extensive collection of classic cars.

Annual Income

As of 2025, Teremana Tequila’s annual revenue is estimated to be around $300 million. This figure has been steadily increasing since the brand’s inception, reflecting its growing popularity and market share in the tequila industry.

Frequently Asked Questions about  Teremana Tequila

Frequently Asked Questions: Teremana Tequila Net Worth

1. What is Teremana Tequila?

Teremana Tequila is a brand of tequila founded by Dwayne “The Rock” Johnson, Dany Garcia, and Jenna Fagnan. It’s made from 100% blue agave and is produced in partnership with the Destilería Casa Noble in Jalisco, Mexico.

2. When was Teremana Tequila launched?

Teremana Tequila was launched in March 2020.

3. What are the products offered by Teremana Tequila?

Teremana Tequila currently offers three products: Teremana Blanco, Teremana Reposado, and Teremana Añejo.

4. How much is Teremana Tequila worth?

The net worth of Teremana Tequila is estimated to be around $100 million.

5. Who are the founders of Teremana Tequila?

The founders of Teremana Tequila are Dwayne “The Rock” Johnson, Dany Garcia, and Jenna Fagnan.

6. Is Teremana Tequila sustainably produced?

Yes, Teremana Tequila is produced sustainably. The agave plants are grown without pesticides, and the production process is designed to minimize water usage and waste.

7. Where can I buy Teremana Tequila?

Teremana Tequila is available for purchase online and in select retail stores across the United States. You can check their official website for the most up-to-date list of retailers.

8. What makes Teremana Tequila unique?

Teremana Tequila stands out for its smooth taste, which is achieved through a unique production process that includes slow-cooking the agave in brick ovens and using a blend of both traditional and modern distillation methods.

9. Does Teremana Tequila have any charitable initiatives?

Yes, Teremana Tequila has partnered with various charitable organizations to support causes such as disaster relief, education, and health initiatives.

10. Is Teremana Tequila gluten-free?

Yes, Teremana Tequila is gluten-free. It’s made from 100% blue agave, which is naturally gluten-free.