Surfset Fitness Net Worth (Updated 2025).
Surfset Fitness, a unique and innovative fitness concept, was born out of a simple yet brilliant idea in 2009. Founder Mike Hartwick, a lifelong surfer and fitness enthusiast, was inspired to create a workout that mimicked the balance and core strength required for surfing, making it accessible to landlubbers. He combined his passion for surfing with his background in personal training, and thus, Surfset Fitness was born.
The company’s rise to fame began when Hartwick started teaching his surf-inspired workouts in a small gym in San Diego. Word quickly spread about this challenging yet fun full-body workout that improved balance, strength, and flexibility. In 2011, Surfset Fitness opened its first studio, and by 2013, it had expanded to multiple locations across the United States. The company’s popularity surged with appearances on national television shows and features in major fitness and lifestyle magazines, solidifying its status as a leading innovator in the fitness industry.
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Surfset Fitness’s Current Net Worth (2025)
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As of 2025, Surfset Fitness’s current net worth is estimated to be around $10 million. This figure reflects the company’s success in the fitness industry, offering unique workouts that combine surfing and fitness.
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Career
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Founded in 2012 by Sarah Ponn and Mike Hartwick, Surfset Fitness started as a single studio in Boston, Massachusetts. Today, it has expanded to over 100 locations across the United States and internationally, offering a unique, full-body workout on simulated surfboards.
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Other Ventures
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In addition to their signature Surfset classes, the company also offers other fitness programs like YogaSET and PilatesSET. They have also ventured into product sales, offering their signature surfboards and accessories for home workouts.
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Assets
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Surfset Fitness’s assets include its network of studios, proprietary fitness equipment, and intellectual property, such as its workout routines and branding. The company also owns its website and online platforms for virtual classes and retail sales.
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Annual Income
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Surfset Fitness’s annual income is not publicly disclosed. However, industry estimates suggest that the company generates tens of millions of dollars in revenue annually, with a significant portion coming from membership fees, class packages, and merchandise sales.
Frequently Asked Questions about Surfset Fitness
Frequently Asked Questions about Surfset Fitness Net Worth
1. What is Surfset Fitness?
Surfset Fitness is a unique workout program that simulates the experience of surfing on a specially designed board, providing a full-body, low-impact workout.
2. Who founded Surfset Fitness?
Mike Hartwick and Sarah Ponn are the founders of Surfset Fitness. They created the concept in 2010 and launched the first studio in Boston, Massachusetts.
3. How does Surfset Fitness work?
Surfset Fitness uses a specially designed board that mimics the instability of a surfboard. By performing various exercises on the board, participants engage their core, improve balance, and build strength and flexibility.
4. What are the benefits of Surfset Fitness?
The benefits of Surfset Fitness include improved core strength, increased balance and stability, enhanced cardiovascular health, and a low-impact workout that reduces stress on joints.
5. How much does a Surfset Fitness class cost?
The cost of a Surfset Fitness class varies by location. On average, a single class can range from $20 to $35, while memberships and package deals are also available.
6. How many Surfset Fitness studios are there?
As of now, there are over 100 Surfset Fitness studios worldwide, with locations in the United States, Canada, Europe, and Australia.
7. Is Surfset Fitness suitable for all fitness levels?
Yes, Surfset Fitness is designed to be accessible to all fitness levels. Modifications and progressions are provided to accommodate beginners and advanced participants alike.
8. What is the estimated net worth of Surfset Fitness?
The latest estimated net worth of Surfset Fitness is around $10 million.
9. How has Surfset Fitness grown since its inception?
Since its founding in 2010, Surfset Fitness has expanded from a single studio in Boston to over 100 locations globally, demonstrating significant growth and popularity.
10. Can I buy a Surfset Fitness board for home use?
Yes, Surfset Fitness offers boards for sale on their website, allowing customers to bring the surf-inspired workout experience into their homes.
