Supercar Blondie, the online persona of Alex Hirschi, began her career as a journalist in Australia before pivoting to automotive content. Her passion for cars and knack for engaging storytelling led her to start a YouTube channel in 2017, where she showcased exotic and luxury vehicles with a fresh, approachable style. What set her apart was her ability to demystify high-end cars for a broad audience, blending excitement with relatable humor. Her early videos, featuring rare supercars and behind-the-scenes access, quickly went viral, propelling her into the spotlight as a leading voice in automotive entertainment.

As her channel grew, Supercar Blondie’s infectious enthusiasm and access to some of the world’s most exclusive cars cemented her fame. Brands and collectors began inviting her to feature their vehicles, further expanding her reach. Her social media presence exploded, with millions of followers drawn to her charismatic delivery and insider looks at cutting-edge automotive tech. By leveraging platforms like Instagram and TikTok, she turned her passion into a global brand, becoming synonymous with high-energy, visually stunning car content.

Supercar Blondie’s Net Worth in 2025

As of 2025, Supercar Blondie’s estimated net worth is around $30 million. Her wealth stems from her successful YouTube channel, brand partnerships, and various business ventures. With millions of followers and high-profile collaborations, she has built a lucrative career in the automotive and digital content space.

Supercar Blondie’s Career

Supercar Blondie, real name Alex Hirschi, gained fame through her YouTube channel showcasing luxury and rare vehicles. Starting in 2017, her engaging content and charismatic personality quickly attracted a massive audience. Today, she’s a leading automotive influencer, collaborating with top brands and appearing at major car events worldwide.

Supercar Blondie’s Other Ventures

Beyond YouTube, Supercar Blondie has expanded into merchandise, sponsorships, and TV appearances. She also launched a mobile app and partnered with automotive companies for exclusive content. Her entrepreneurial spirit keeps her brand growing, tapping into new opportunities in the digital and automotive industries.

Supercar Blondie’s Assets

Supercar Blondie owns a collection of luxury cars, including a McLaren Senna and a Lamborghini Huracán. She also invests in real estate, with properties in Dubai and Australia. Her assets reflect her passion for high-end vehicles and smart financial decisions.

Supercar Blondie’s Annual Income

Supercar Blondie earns an estimated $5 million annually from YouTube ad revenue, sponsorships, and brand deals. Her diversified income streams, including merchandise sales and appearances, contribute to her impressive yearly earnings, solidifying her status as a top influencer.

Frequently Asked Questions about  Supercar Blondie

What is Supercar Blondie’s net worth?

Supercar Blondie’s estimated net worth is around $5 million, primarily earned through her YouTube channel, brand partnerships, and social media endorsements.

How did Supercar Blondie become famous?

Supercar Blondie gained fame by showcasing luxury and rare cars on her YouTube channel, attracting millions of car enthusiasts worldwide.

What is Supercar Blondie’s real name?

Supercar Blondie’s real name is Alex Hirschi.

How much does Supercar Blondie earn from YouTube?

Supercar Blondie earns an estimated $500,000 to $1 million annually from YouTube ad revenue and sponsorships.

Does Supercar Blondie own all the cars she features?

No, most of the cars she features are loaned by dealerships, collectors, or manufacturers for promotional purposes.

What is Supercar Blondie’s most viewed video?

Her most viewed video is often a feature on hypercars like the Bugatti Chiron or Koenigsegg Jesko, attracting millions of views.

How many subscribers does Supercar Blondie have?

Supercar Blondie has over 12 million subscribers on YouTube as of recent updates.

What other social media platforms is Supercar Blondie active on?

She is active on Instagram, TikTok, Facebook, and Twitter, with millions of followers across these platforms.

Has Supercar Blondie worked with major car brands?

Yes, she has collaborated with brands like Bugatti, Lamborghini, and Ferrari for exclusive features and promotions.

What is Supercar Blondie’s background before YouTube?

Before YouTube, Alex Hirschi worked as a journalist and TV presenter, which helped her transition into automotive content creation.