Summer Fridays Net Worth (Updated 2026).

Summer Fridays, a skincare brand co-founded by Marianna Hewitt and Lauren Ireland, began its journey in 2018, initially as a side project for the two influencers. The brand was born out of their shared passion for skincare and a desire to create high-quality, clean products that were accessible and appealing to a wide range of consumers. Hewitt and Ireland, both with backgrounds in beauty and lifestyle content creation, leveraged their social media platforms to introduce Summer Fridays to the world.

The brand’s first product, the Overtime Mask, was launched in June 2018 and quickly gained traction due to its unique formula and the founders’ marketing strategy. Hewitt and Ireland focused on creating a product that was not only effective but also visually appealing and Instagram-worthy. They hosted launch parties, collaborated with other influencers, and engaged with their audience through giveaways and behind-the-scenes content. This grassroots approach, combined with the product’s popularity, helped Summer Fridays gain fame and a loyal customer base within a short period.

Summer Fridays’ Current Net Worth (2025)

As of 2025, Summer Fridays, the popular skincare brand co-founded by Marianna Hewitt and Lauren Gores, is estimated to have a net worth of around $100 million. This significant valuation reflects the brand’s success in the competitive beauty industry, driven by its high-quality products and innovative marketing strategies.

Career

Marianna Hewitt and Lauren Gores, the co-founders of Summer Fridays, both have extensive backgrounds in the beauty and lifestyle industries. Hewitt is a beauty influencer and entrepreneur, while Gores is a model and entrepreneur. They launched Summer Fridays in 2018, focusing on clean, effective skincare products that cater to modern, busy women.

Other Ventures

In addition to Summer Fridays, Marianna Hewitt has also ventured into the world of podcasting with her show “Beauty is Skin Deep.” Lauren Gores, on the other hand, has her own swimwear line, “Sunday Somewhere.” Both co-founders continue to expand their personal brands while growing Summer Fridays.

Assets

Summer Fridays’ assets primarily include its product formulations, intellectual property, and brand equity. The company’s product line, which includes popular items like the “Jet Lag Mask” and “Overtime Mask,” is a significant asset. Additionally, the brand’s strong social media presence and influencer partnerships contribute to its overall value.

Annual Income

While Summer Fridays does not publicly disclose its annual income, industry estimates suggest that the brand generated around $50 million in revenue in 2021. This impressive figure reflects the brand’s rapid growth and popularity in the skincare market. Summer Fridays’ annual income is expected to continue growing as the brand expands its product offerings and global reach.

Frequently Asked Questions about  Summer Fridays

Frequently Asked Questions: Summer Fridays Net Worth

1. What is Summer Fridays?

Summer Fridays is a skincare brand co-founded by Marianna Hewitt and Lauren Ireland. They are known for their lightweight, hydrating products that are perfect for summer weather, hence the name.

2. When was Summer Fridays founded?

Summer Fridays was launched in 2018.

3. What are some of Summer Fridays’ most popular products?

Some of their most popular products include the Jet Lag Mask, the Overtime Mask, and the CC Me Later Face Lotion.

4. Is Summer Fridays cruelty-free?

Yes, Summer Fridays is cruelty-free and does not test on animals.

5. Is Summer Fridays vegan?

Summer Fridays is not entirely vegan as some of their products contain honey. However, they do offer vegan-friendly options.

6. What is Summer Fridays’ net worth?

As of the latest estimates, Summer Fridays’ net worth is approximately $100 million.

7. Where can I buy Summer Fridays products?

Summer Fridays products are available on their official website, as well as on Sephora, Cult Beauty, and other select retailers.

8. Does Summer Fridays offer international shipping?

Yes, Summer Fridays offers international shipping to select countries.

9. Does Summer Fridays have a return policy?

Yes, Summer Fridays offers a 30-day return policy for unused and unopened products.

10. Are there any Summer Fridays products that are not suitable for sensitive skin?

While Summer Fridays strives to create gentle products, some ingredients in their products may not be suitable for everyone. It’s always a good idea to patch test products before incorporating them into your skincare routine, especially if you have sensitive skin.