Sterling and Shelli Gardner began their journey as entrepreneurs with a simple yet powerful idea: to create handmade cards that carried genuine emotion. In 1990, the couple founded Stampin’ Up!, a direct sales company specializing in rubber stamps, crafting supplies, and, most notably, customizable greeting cards. Shelli, with her artistic eye, designed the products, while Sterling handled the business operations. Their hands-on approach and focus on creativity quickly resonated with customers, turning their small startup into a thriving enterprise. The company’s unique workshops and community-driven model allowed crafters to share ideas, fueling its rapid growth and establishing the Gardners as leaders in the crafting industry.

Their success stemmed from a combination of innovation and relatability. Shelli’s designs were fresh and accessible, appealing to both seasoned crafters and beginners, while Sterling’s business acumen ensured the company scaled effectively. Stampin’ Up!’s emphasis on personal connection—through home parties and demonstrator networks—helped it stand out in a crowded market. As the brand gained traction, the Gardners became synonymous with the DIY movement, inspiring countless people to explore their creativity. Their story is a testament to how passion, paired with smart execution, can turn a humble idea into a household name.

Sterling And Shelli Gardner’s Net Worth in 2025

As of 2025, Sterling and Shelli Gardner’s combined net worth is estimated at $500 million. Their wealth primarily stems from their successful business ventures, including Stampin’ Up!, the crafting company they co-founded. Their financial growth reflects years of strategic leadership and brand expansion in the creative industry.

Sterling And Shelli Gardner’s Career

Sterling and Shelli Gardner built their careers around Stampin’ Up!, a direct sales company specializing in rubber stamps and crafting supplies. Shelli co-founded the company in 1988, while Sterling played a key role in operations. Their leadership transformed it into a multimillion-dollar enterprise before stepping back in 2015.

Sterling And Shelli Gardner’s Other Ventures

Beyond Stampin’ Up!, the Gardners have invested in real estate and philanthropy. They founded the Gardner Foundation, supporting education and community projects. While less public about newer ventures, their portfolio likely includes private investments and advisory roles in the creative and business sectors.

Sterling And Shelli Gardner’s Assets

The Gardners own multiple properties, including a luxurious Utah estate. Their assets also include stakes in Stampin’ Up!, art collections, and high-value investments. Their lifestyle reflects their success, with a focus on quality and long-term financial stability.

Sterling And Shelli Gardner’s Annual Income

While exact figures aren’t public, Sterling and Shelli Gardner’s annual income is estimated in the millions, derived from investments, royalties, and residual earnings from Stampin’ Up!. Their financial savvy ensures steady growth, even after stepping back from day-to-day operations.

Frequently Asked Questions about  Sterling And Shelli Gardner

What is Sterling and Shelli Gardner’s combined net worth?

Sterling and Shelli Gardner’s combined net worth is estimated to be in the hundreds of millions, primarily due to their success with Stampin’ Up!, the scrapbooking and card-making company they co-founded.

How did Sterling and Shelli Gardner make their money?

They built their wealth through Stampin’ Up!, a direct sales company specializing in rubber stamps, scrapbooking supplies, and crafting tools, which Shelli co-founded in 1988.

Is Shelli Gardner still involved with Stampin’ Up!?

Shelli Gardner stepped down as CEO in 2014 and retired from the company in 2015, though she remains a significant figure in the crafting community.

What is Sterling Gardner’s role in Stampin’ Up!?

Sterling Gardner served as the company’s Chief Financial Officer (CFO) and played a key role in managing the financial growth of Stampin’ Up!.

Are Sterling and Shelli Gardner still married?

Yes, Sterling and Shelli Gardner remain married and have been partners in both their personal lives and business ventures.

What philanthropic efforts are the Gardners involved in?

The Gardners are known for their charitable contributions, including supporting education, women’s empowerment, and community development initiatives.

How has Stampin’ Up! contributed to their net worth?

Stampin’ Up! became a multimillion-dollar company, generating substantial revenue through direct sales, crafting products, and a loyal consultant network, significantly boosting their net worth.

Do Sterling and Shelli Gardner own other businesses?

While Stampin’ Up! remains their most notable venture, they have also invested in real estate and other entrepreneurial projects over the years.

Where do Sterling and Shelli Gardner live?

They reside in Utah, where Stampin’ Up! was originally headquartered, and own multiple properties in the area.

What is Shelli Gardner’s background before Stampin’ Up!?

Before co-founding Stampin’ Up!, Shelli Gardner worked in education and had a passion for crafting, which inspired the creation of the company.