Squatty Potty Net Worth (Updated 2025).

Written ByEmma C Hours Updated on

Squatty Potty, a unique bathroom accessory, was born out of a simple yet overlooked problem: the discomfort and inefficiency of traditional toilets. The journey began in 2011 when two brothers, Bobby and Bill Edwards, discovered the benefits of squatting during bowel movements. Inspired by ancient practices and the design of public restrooms in Japan, they set out to create a product that would bring the advantages of squatting to modern Western toilets.

The Edwards brothers launched Squatty Potty with a crowdfunding campaign on Kickstarter, raising over $30,000 in just 45 days. Their innovative design, which allows users to position their feet at a 35-degree angle, promoting a more natural and efficient bowel movement, quickly gained traction. The product’s success was further bolstered by a viral marketing campaign featuring a unicorn-themed video, which helped Squatty Potty become a household name and a symbol of innovative problem-solving in the bathroom industry.

Squatty Potty’s Current Net Worth (2025)

As of 2025, Squatty Potty’s current net worth is estimated to be around $200 million. This significant valuation reflects the company’s innovative products and strong market presence in the health and wellness industry.

Career

Founded in 2011 by Bobby Edwards, Squatty Potty began as a simple idea to improve bathroom comfort and hygiene. The company gained widespread recognition after appearing on the popular TV show Shark Tank in 2014, securing a $500,000 investment from Kevin O’Leary. Since then, Squatty Potty has expanded its product line and established itself as a leading provider of bathroom comfort solutions.

Other Ventures

In addition to its signature toilet stools, Squatty Potty offers a range of products designed to enhance bathroom comfort and health. These include bidet attachments, bathroom mats, and various accessories. The company has also ventured into the realm of educational content, creating resources to promote healthy bathroom habits and the benefits of its products.

Assets

Squatty Potty’s primary assets include its extensive product line, robust intellectual property portfolio, and strong brand recognition. The company owns several patents related to its innovative toilet stool designs and has built a loyal customer base through effective marketing and high-quality products. Additionally, Squatty Potty’s manufacturing facilities and distribution networks contribute to its overall asset value.

Annual Income

Squatty Potty’s annual income has seen steady growth since its inception. In 2024, the company’s estimated annual revenue reached $150 million, reflecting a continued demand for its products and a strong market position in the health and wellness sector. This figure represents a significant increase from the company’s early years and demonstrates Squatty Potty’s ongoing success and potential for further growth.

Frequently Asked Questions about  Squatty Potty

Frequently Asked Questions: Squatty Potty Net Worth

1. What is Squatty Potty’s net worth?

Squatty Potty’s net worth is estimated to be around $100 million.

2. Who are the founders of Squatty Potty?

The founders of Squatty Potty are Bill and Judy Edwards.

3. When was Squatty Potty founded?

Squatty Potty was founded in 2011.

4. What is the primary product of Squatty Potty?

The primary product of Squatty Potty is a toilet stool designed to help users achieve a squatting position while using the toilet.

5. How did Squatty Potty get its start?

Squatty Potty started as a Kickstarter campaign in 2011 and gained popularity due to its unique design and health benefits.

6. What are the health benefits of using a Squatty Potty?

Using a Squatty Potty can help improve bowel movements, reduce strain, and prevent hemorrhoids.

7. Where is Squatty Potty based?

Squatty Potty is based in Salt Lake City, Utah.

8. Is Squatty Potty a publicly traded company?

No, Squatty Potty is not a publicly traded company. It is a privately held business.

9. How has Squatty Potty grown since its founding?

Squatty Potty has grown significantly since its founding, expanding its product line and becoming a popular brand in the health and wellness industry.

10. What is the mission of Squatty Potty?

The mission of Squatty Potty is to improve the way people go to the bathroom by promoting better health and hygiene through its innovative products.

Hi, I’m Emma Chambers — writer, pop culture junkie, and full-time fangirl. I cover everything from red carpet drama to underrated indie gems, and I’m always on the lookout for the next big thing in entertainment. My blog is where I spill my thoughts, obsessions, and the occasional guilty pleasure. If you’re into celeb buzz, deep dives, and TV marathons, you’ll feel right at home here.