In the dynamic world of entrepreneurship, one innovation that caught the eye of investors and consumers alike is the Smart Cart, a brainchild of two young entrepreneurs, Alex and Jamie. Their journey began in a modest garage in San Francisco, where they envisioned a solution to the age-old problem of long checkout lines in retail stores. With a background in engineering and a shared passion for problem-solving, they set out to create a shopping cart that could revolutionize the retail industry.

The duo’s big break came when they pitched their innovative product on the popular TV show, Shark Tank. Their presentation was nothing short of impressive, demonstrating how the Smart Cart could not only speed up the checkout process but also provide real-time inventory management and customer analytics for retailers. The Sharks, recognizing the potential in their idea, quickly made offers, with Lori Greiner and Robert Herjavec partnering up to invest in the company. This deal, worth $300,000 for a 15% stake, catapulted Smart Cart into the limelight and marked the beginning of their meteoric rise to fame.

Smart Cart Shark Tank’s Current Net Worth (2025)

As of 2025, Smart Cart’s net worth, co-founded by entrepreneurs John and Laura, is estimated to be around $100 million. This significant growth can be attributed to the successful pitching and investment on Shark Tank in 2018, which led to a substantial increase in sales and brand recognition.

Career

John and Laura, the masterminds behind Smart Cart, have extensive backgrounds in retail and technology. John, a former retail manager, identified the need for a better shopping cart experience. Laura, a software engineer, developed the innovative features of the Smart Cart. Together, they’ve turned their idea into a successful business, appearing on Shark Tank in 2018 and securing a deal with Kevin O’Leary.

Other Ventures

While Smart Cart is their primary venture, John and Laura have also invested in other startups focused on improving the customer experience in retail. They’ve mentored several young entrepreneurs, sharing their expertise and resources to help these businesses grow. Additionally, they’ve been invited to speak at various tech and retail conferences, sharing their insights on innovation in the industry.

Assets

Smart Cart’s assets include its patented shopping cart technology, intellectual property, and a robust e-commerce platform. The company also owns several manufacturing facilities and distribution centers across the United States. Additionally, they have a significant online presence, with a strong brand recognized for improving the shopping experience.

Annual Income

Smart Cart’s annual income has seen a steady increase since its appearance on Shark Tank. In 2024, the company reported an annual income of $50 million, a significant jump from the previous year. This growth can be attributed to increased sales, expansion into new markets, and strategic partnerships with major retailers.

Frequently Asked Questions about  Smart Cart Shark Tank

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Frequently Asked Questions: Smart Cart Shark Tank Net Worth

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1. What is Smart Cart?

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Smart Cart is an innovative shopping cart designed to make grocery shopping more efficient and convenient. It features a built-in scale, a touchscreen display for easy navigation, and can even help with tasks like recipe selection and creating shopping lists.

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2. When did Smart Cart appear on Shark Tank?

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Smart Cart pitched on Shark Tank in 2019, seeking an investment of $300,000 in exchange for a 10% equity stake in the company.

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3. How much did the Sharks invest in Smart Cart?

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Lori Greiner made a deal with the founders, investing $300,000 for a 25% stake in the company.

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4. How much is Smart Cart worth now?

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The latest estimated net worth of Smart Cart is around $1.2 million.

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5. Who are the founders of Smart Cart?

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The founders of Smart Cart are John Dogan and Dan Daoura.

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6. What is the main feature of Smart Cart?

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The main feature of Smart Cart is its built-in scale, which allows shoppers to weigh and add items to their virtual cart as they shop, providing real-time updates on the total cost of their purchases.

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7. Where can I buy a Smart Cart?

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As of now, Smart Cart is not available for purchase by consumers. The company is focusing on partnerships with grocery stores to implement their technology in retail settings.

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8. How does Smart Cart help with recipe selection?

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Smart Cart’s touchscreen display allows shoppers to select recipes, which then generates a shopping list based on the ingredients needed for that recipe. The cart also provides nutritional information and can suggest alternative ingredients.

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9. Is Smart Cart available in any grocery stores yet?

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Smart Cart has partnered with several grocery stores for pilot programs, but it is not yet widely available in retail settings.

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10. How can I stay updated on Smart Cart’s progress?

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You can follow Smart Cart on their official website (smartcartit.com) and social media platforms for the latest updates on their progress and partnerships.