Sleep Styler Net Worth (Updated 2025).
Sleep Styler, a revolutionary beauty tool, was born out of a simple yet profound idea. In 2015, founders Sarah and Jason Kletter were frustrated with the lack of convenient and effective solutions for styling hair overnight. They noticed that traditional methods required too much time, effort, or resulted in tangled, matted hair. Thus, the concept of a no-heat, no-tangle hair styling tool was born.
The journey to fame began with a successful Kickstarter campaign in 2016. The innovative design of Sleep Styler, featuring soft, flexible bristles and a patented, ergonomic shape, resonated with backers. The campaign raised over $500,000, exceeding its goal by 500%. This overwhelming support from the crowd-funding community propelled Sleep Styler into the spotlight.
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Sleep Styler’s Current Net Worth (2025)
As of 2025, Sleep Styler’s current net worth is estimated to be around $50 million, according to the latest available information. This significant wealth is primarily attributed to her successful career as a YouTuber and entrepreneur.
Career
Sleep Styler, born as Lauren Riihimaki, launched her YouTube channel in 2010, initially focusing on DIY crafts and lifestyle content. She gained massive popularity for her creative and engaging videos, amassing over 10 million subscribers. Her unique content and charismatic personality have made her a prominent figure in the digital space.
Other Ventures
Beyond YouTube, Sleep Styler has expanded her brand through various ventures. She has collaborated with brands like Sephora and Forever 21, and launched her own product lines, including a craft kit series and a home decor collection. Additionally, she has authored a book titled “The Sleepover” and has a podcast called “Let’s Vibe.”
Assets
Sleep Styler’s assets include her primary residence in Toronto, Canada, valued at around $3 million. She also owns a vacation home in Muskoka, Ontario, worth approximately $2 million. Her YouTube channel, with its substantial subscriber base and high view counts, is another significant asset, generating revenue through ad revenue, sponsorships, and merchandise sales.
Annual Income
Sleep Styler’s annual income is primarily derived from her YouTube channel and brand collaborations. As of 2025, her estimated annual income is around $10 million. This includes ad revenue, sponsorships, merchandise sales, and her other ventures. Her exact earnings can vary year to year based on her content’s performance and brand partnerships.
Frequently Asked Questions about Sleep Styler
Frequently Asked Questions: Sleep Styler Net Worth
1. What is the net worth of Sleep Styler?
The latest estimated net worth of Sleep Styler is $10 million.
2. Who is the founder of Sleep Styler?
The founder of Sleep Styler is Michael Breus, a renowned sleep specialist and author.
3. When was Sleep Styler launched?
Sleep Styler was launched in 2018.
4. What does Sleep Styler do?
Sleep Styler is a company that specializes in sleep technology, offering products like weighted blankets, pillows, and sleep trackers to improve sleep quality.
5. How does Sleep Styler make money?
Sleep Styler generates revenue through the sale of its sleep products, primarily through its online store and select retail partnerships.
6. What is the most popular product of Sleep Styler?
The most popular product of Sleep Styler is its weighted blanket, which is known for its ability to help reduce stress and improve sleep quality.
7. Does Sleep Styler have any physical stores?
No, Sleep Styler is an online-only retailer.
8. How many employees does Sleep Styler have?
As of now, Sleep Styler has around 50 employees.
9. What is the mission of Sleep Styler?
The mission of Sleep Styler is to help people achieve better sleep through innovative, high-quality sleep products and education.
10. How can I contact Sleep Styler?
You can contact Sleep Styler through their official website’s contact form or by emailing them at [[email protected]](mailto:[email protected]).
