Russell Horning Net Worth (Updated 2025).

Russell Horning, better known as the “Backpack Kid,” first gained attention in 2016 when a video of him performing his signature dance move, the “Floss,” went viral on social media. The move, characterized by swinging his arms side-to-side while his hips swayed in the opposite direction, quickly became a global sensation. His rise to fame was further cemented when he performed the Floss alongside Katy Perry during her 2017 *Saturday Night Live* performance, introducing the dance to an even wider audience. Horning’s unique style and youthful energy made him an internet phenomenon almost overnight.

Before his viral fame, Horning was just a teenager from Georgia who enjoyed dancing and sharing his moves online. He started posting videos of himself dancing on platforms like Instagram and Musical.ly (now TikTok), where his creativity and enthusiasm stood out. The Floss, which he reportedly created while bored in class, became his trademark, leading to appearances on TV shows, collaborations with celebrities, and even a role in shaping dance trends in popular culture. His organic rise from a high school student to an internet star showcased the power of social media in launching careers.

Russell Horning’s Net Worth in 2025

As of 2025, Russell Horning’s estimated net worth is around $2 million. His earnings primarily stem from his viral fame as the “Backpack Kid,” brand endorsements, and appearances. While exact figures aren’t publicly disclosed, his social media influence and business ventures contribute significantly to his wealth. The number reflects his success in leveraging internet fame into financial stability.

Russell Horning’s Career

Russell Horning gained fame in 2017 after his “Floss” dance went viral, leading to a performance with Katy Perry at the Super Bowl LI halftime show. He capitalized on his popularity through social media, TV appearances, and merchandise. Though his peak viral moment has passed, he remains a recognizable figure in internet culture, occasionally collaborating with brands and creators.

Russell Horning’s Other Ventures

Beyond dancing, Horning has explored acting, appearing in shows like “America’s Got Talent” and “The Goldbergs.” He also launched merchandise tied to his “Backpack Kid” persona, including clothing and accessories. While not as active as during his viral peak, he continues to monetize his brand through sporadic projects and partnerships.

Russell Horning’s Assets

Horning owns a modest portfolio, including a home in Georgia and a collection of luxury items like designer clothes and electronics. His assets reflect his earnings during his peak fame, though he maintains a relatively low-key lifestyle compared to other internet celebrities. Investments in his brand and savings likely round out his holdings.

Russell Horning’s Annual Income

Horning’s annual income fluctuates but averages around $200,000, primarily from endorsements, residuals, and social media monetization. While not as lucrative as his 2017-2018 earnings, it sustains his lifestyle. His income streams remain tied to his online presence and occasional public appearances.

Frequently Asked Questions about  Russell Horning

What is Russell Horning’s net worth?

Russell Horning, also known as the “Backpack Kid,” has an estimated net worth of around $1 million. His wealth comes from his viral fame, social media presence, brand endorsements, and performances.

How did Russell Horning become famous?

Russell Horning gained fame after his “Floss” dance went viral on social media. He later performed the dance alongside Katy Perry on Saturday Night Live, which further boosted his popularity.

What is Russell Horning’s primary source of income?

Russell Horning earns money through social media monetization, brand partnerships, merchandise sales, and appearances in commercials and TV shows.

Does Russell Horning still make money from the Floss dance?

While the Floss dance initially brought him fame, Russell continues to earn from its popularity through royalties, social media content, and related opportunities.

How old is Russell Horning?

Russell Horning was born on January 21, 2003, making him 21 years old as of 2024.

What social media platforms is Russell Horning active on?

Russell Horning is active on platforms like Instagram, TikTok, and YouTube, where he shares dance videos, collaborations, and promotional content.

Has Russell Horning appeared in any TV shows or movies?

Yes, Russell has made appearances on shows like Saturday Night Live and commercials for brands such as Coca-Cola and Samsung.

Does Russell Horning have any merchandise?

Yes, Russell Horning has sold merchandise, including clothing and accessories, often featuring his iconic “Floss” dance branding.

What challenges has Russell Horning faced in his career?

Russell has faced challenges such as maintaining relevance after viral fame and dealing with the pressures of social media at a young age.

Is Russell Horning involved in any charitable work?

Russell has participated in charity events and fundraisers, though detailed public records of his philanthropic efforts are limited.