Roominate Toy began as a passion project by two female engineers, Alice Brooks and Bettina Chen, who met at Stanford University. Frustrated by the lack of STEM-focused toys for young girls, they designed Roominate in 2012 as a modular building kit that combined creativity with engineering principles. The toy allowed kids to construct structures while wiring circuits to power lights or motors, blending art and science in a way that felt fun and accessible. Its innovative approach quickly caught attention, earning spots in major retailers and praise from parents and educators alike.

Roominate’s success skyrocketed after winning a spot on the TV show *Shark Tank*, where investor Lori Greiner backed the idea. The exposure turned it into a household name, proving there was demand for toys that challenged gender stereotypes in STEM. Media coverage and awards followed, solidifying its reputation as a groundbreaking product. By merging play with real-world skills, Roominate not only launched Brooks and Chen’s careers but also inspired a generation of young girls to explore engineering and design.

Roominate Toy’s Net Worth in 2025

As of 2025, Roominate Toy’s estimated net worth is around $10 million. This valuation reflects the brand’s success in the STEM toy market, driven by its innovative approach to encouraging young girls in engineering and creativity. The company’s acquisition by PlayMonster in 2016 further bolstered its financial standing, allowing for expanded distribution and product development.

Roominate Toy’s Career

Roominate Toy was founded in 2012 by Alice Brooks and Bettina Chen, two engineers passionate about closing the gender gap in STEM. The toy line quickly gained recognition for its modular building sets that blend creativity with engineering concepts. Its success led to features on Shark Tank and awards like the Oppenheim Toy Portfolio Platinum Seal, cementing its place in the educational toy industry.

Roominate Toy’s Other Ventures

Beyond its core product line, Roominate Toy has expanded into digital content, including online tutorials and STEM-focused activities. The brand also partners with schools and organizations to promote hands-on learning for girls. These initiatives reinforce its mission to inspire future engineers while diversifying its revenue streams.

Roominate Toy’s Assets

Roominate Toy’s assets include its intellectual property, such as patents for its modular designs, and a strong brand reputation. The company also benefits from PlayMonster’s manufacturing and distribution infrastructure, ensuring scalability. Its loyal customer base and partnerships with retailers like Amazon and Target further enhance its asset portfolio.

Roominate Toy’s Annual Income

Roominate Toy generates an estimated annual income of $2 million, primarily from toy sales and licensing deals. The brand’s consistent growth is fueled by demand for STEM-focused products and strategic marketing. Seasonal promotions and educational partnerships also contribute to its steady revenue stream.

Frequently Asked Questions about  Roominate Toy

What is Roominate Toy?

Roominate Toy is a building and engineering toy designed for children, particularly girls, to encourage creativity and interest in STEM (Science, Technology, Engineering, and Math) fields through hands-on play.

How much is Roominate Toy worth?

The exact net worth of Roominate Toy is not publicly disclosed, but it gained significant attention after appearing on Shark Tank and was later acquired by PlayMonster, a major toy company.

Who created Roominate Toy?

Roominate Toy was created by Alice Brooks and Bettina Chen, two engineers who wanted to inspire young girls to pursue STEM careers through interactive and creative play.

Is Roominate Toy still available for purchase?

Yes, Roominate Toy is still available for purchase through various retailers, including online stores like Amazon and the PlayMonster website.

What age group is Roominate Toy designed for?

Roominate Toy is designed for children aged 6 and up, though older kids and even adults may enjoy the creative and engineering challenges it offers.

Did Roominate Toy appear on Shark Tank?

Yes, Roominate Toy appeared on Shark Tank in 2014, where the founders secured an investment from Lori Greiner.

What makes Roominate Toy unique?

Roominate Toy stands out for its focus on combining construction, circuitry, and creativity to engage children—especially girls—in STEM learning through imaginative play.

Where can I buy Roominate Toy?

Roominate Toy can be purchased from major online retailers like Amazon, Walmart, and the official PlayMonster website, as well as select toy stores.

Does Roominate Toy help with STEM learning?

Yes, Roominate Toy is designed to introduce children to basic engineering and circuitry concepts while fostering problem-solving and creativity, making it a great tool for STEM education.

Was Roominate Toy successful after Shark Tank?

Yes, Roominate Toy saw increased popularity after Shark Tank and was later acquired by PlayMonster, indicating its success in the toy market.