Rolex Net Worth (Updated 2025).

In 1905, a young Swiss watchmaker named Hans Wilsdorf embarked on a journey that would revolutionize the world of horology. At just 24 years old, he moved to London and established an import-export business, focusing on the distribution of Swiss movements for pocket watches. This marked the humble beginning of what would eventually become the iconic Rolex brand.

Wilsdorf’s vision was to create a watch that could withstand the test of time, both in terms of its precision and durability. In 1910, he registered the name “Rolex” for his company, inspired by the phrase “horlogerie exquise,” meaning “exquisite watchmaking.” The name was designed to be easily pronounced in any language, a testament to Wilsdorf’s global aspirations. The following year, Rolex received its first patent for a wristwatch with a center-second hand that could be stopped and reset, a feature that would become synonymous with the brand’s reputation for accuracy.

Rolex’s Current Net Worth (2025)

As of 2025, Rolex’s current net worth is estimated to be around $10 billion. This staggering figure is a testament to the brand’s enduring popularity and success in the luxury watch market.

Career

Founded in 1905 by Hans Wilsdorf and Alfred Davis in London, Rolex has since become a symbol of luxury and prestige. The brand is renowned for its precision, innovation, and durability, with iconic models like the Submariner, GMT-Master, and Daytona capturing the hearts of watch enthusiasts worldwide.

Other Ventures

Beyond watches, Rolex has ventured into sponsorships and partnerships to further enhance its brand. It is the official timekeeper of major sporting events such as the Olympic Games and Wimbledon, and has collaborated with prestigious organizations like the James Bond franchise.

Assets

Rolex’s assets include its extensive network of boutiques and authorized dealers worldwide, as well as its state-of-the-art manufacturing facilities in Switzerland. The brand also holds numerous patents and trademarks, including the iconic Crown logo.

Annual Income

Rolex generates an annual income of over $5 billion, making it one of the most profitable companies in the luxury industry. This revenue is derived from the sales of its watches, which are priced between $5,000 and $1 million for limited edition pieces.

Frequently Asked Questions about  Rolex

Frequently Asked Questions: Rolex Net Worth

1. What is Rolex’s net worth?

Rolex’s net worth is estimated to be over $9 billion.

2. How did Rolex become so valuable?

Rolex has become valuable due to its history, craftsmanship, innovation, and status as a symbol of success and luxury. The brand’s watches are known for their durability, precision, and timeless design.

3. Who is the CEO of Rolex?

The CEO of Rolex is Jean-Frédéric Dufour.

4. Where are Rolex watches made?

Rolex watches are made in Switzerland, primarily at the company’s headquarters in Geneva and its manufacturing facility in Bienne.

5. How many Rolex watches are made each year?

Rolex produces around 800,000 to 1 million watches per year.

6. What is the most expensive Rolex watch?

The most expensive Rolex watch is the Rolex Daytona ref. 6263 “Paul Newman” which sold for $17.8 million at auction in 2017.

7. How much does a Rolex watch cost?

The price of a Rolex watch can range from around $5,000 to over $1 million, depending on the model, materials, and rarity.

8. Are Rolex watches a good investment?

Rolex watches can be a good investment, especially vintage or limited edition models. However, they should be purchased for enjoyment first and foremost, as the market can be volatile.

9. How long does it take to make a Rolex watch?

It can take up to a year to make a Rolex watch due to the brand’s meticulous attention to detail and rigorous testing processes.

10. What is the best-selling Rolex watch?

The Rolex Submariner is one of the brand’s best-selling watches, along with the Rolex Datejust and Rolex Daytona.