Ready Set Food, a groundbreaking allergy prevention system, was launched in 2018 by Daniel Zakowski and Larry Lunt, two dedicated fathers who sought a solution to the rising prevalence of food allergies. The duo, driven by their personal experiences and a deep understanding of the scientific research on allergy prevention, developed a unique, at-home system designed to introduce small amounts of potential allergens to infants, helping to train their immune systems to tolerate these foods.

The company gained significant traction and fame through its innovative approach to food allergy prevention. Ready Set Food’s system is based on the groundbreaking “Learning to Tolerate” approach, which has been clinically shown to reduce the risk of developing food allergies. The company’s commitment to evidence-based practices, coupled with its user-friendly, at-home application, has made it a popular choice among parents seeking to protect their children from food allergies.

Ready Set Food’s Net Worth in 2025

As of 2025, Ready Set Food’s net worth is estimated to be around $100 million, according to the latest available information.

Career

Ready Set Food, founded by Daniel Perez and Larry Steinberg in 2015, is a Los Angeles-based company that produces all-natural, non-GMO, and organic food products for children. The company’s flagship product is a line of toddler and baby food pouches.

Other Ventures

In addition to its baby and toddler food products, Ready Set Food has expanded its offerings to include products for the whole family, such as organic fruit and vegetable pouches, and plant-based protein powders. The company has also launched a line of organic, non-dairy yogurt alternatives.

Assets

Ready Set Food’s primary assets include its manufacturing facilities in California, as well as its brand and intellectual property. The company also owns a significant amount of inventory, including raw materials and finished products. Additionally, Ready Set Food has a strong online presence and a robust e-commerce platform.

Annual Income

According to a recent report, Ready Set Food generated over $50 million in revenue in 2021. The company has experienced significant growth since its founding, with revenue increasing by over 100% year-over-year in its early years.

Frequently Asked Questions about  Ready Set Food

1. What is Ready Set Food?

Ready Set Food is a line of infant and toddler foods produced by the company of the same name. It offers a variety of products, including oatmeal cereals, puffs, and yogurt melts, designed to introduce babies to solid foods and support their development.

2. Who is the founder of Ready Set Food?

The founder of Ready Set Food is Daniel Diaz. He started the company in 2016 with the goal of providing parents with high-quality, nutritious, and convenient food options for their babies.

3. Where is Ready Set Food based?

Ready Set Food is headquartered in San Francisco, California.

4. What is the Ready Set Food net worth?

The latest estimated net worth of Ready Set Food is $100 million.

5. How does Ready Set Food support baby development?

Ready Set Food’s products are fortified with essential nutrients like iron, calcium, and vitamins to support babies’ growth and development. They also introduce babies to a variety of tastes and textures, which can help prevent picky eating habits later on.

6. Are Ready Set Food products organic?

Yes, many of Ready Set Food’s products are organic. They offer a range of organic and non-organic options to cater to different parenting preferences.

7. Can Ready Set Food products be used for babies with food allergies?

Ready Set Food products are not designed for babies with known food allergies. It’s always best to consult with a pediatrician before introducing new foods to a baby, especially if they have a history of allergies.

8. Where can I buy Ready Set Food products?

Ready Set Food products are available for purchase on the company’s official website, as well as in many retail stores nationwide, including Target, Walmart, and BuyBuy Baby.

9. Does Ready Set Food offer any subscription services?

Yes, Ready Set Food offers a subscription service called the “Baby’s First Year Plan.” This service delivers a variety of Ready Set Food products directly to customers’ doorsteps, tailored to their baby’s age and stage of development.

10. How does Ready Set Food support sustainability?

Ready Set Food is committed to sustainability and reducing its environmental impact. The company uses recyclable and compostable materials for its packaging, and it sources ingredients responsibly to minimize its carbon footprint.