Rare Beauty Vs Rhode Net Worth (Updated 2025).

In the dynamic world of beauty and makeup, two names have risen to prominence, captivating audiences with their unique approaches and personal stories: Selena Gomez’s Rare Beauty and Halsey’s Rhode. Both founders, prominent figures in the music industry, leveraged their celebrity status to launch their respective brands, marking their entry into the competitive beauty landscape.

Rare Beauty, founded by Selena Gomez in 2020, was born out of her personal journey with mental health and her desire to create a space where people could feel comfortable in their own skin. The brand’s flagship product, the Liquid Blush, quickly gained traction for its buildable formula and natural finish, setting the stage for Rare Beauty’s rise to fame. Meanwhile, Halsey’s Rhode, launched in 2022, was inspired by the singer’s love for skincare and her mission to create clean, effective products that cater to diverse skin types and tones. The brand’s No. 1 Peptide Moisturizing Cream became an instant hit, propelling Rhode into the limelight.

Rare Beauty’s Net Worth in 2025

As of 2025, Rare Beauty, founded by Selena Gomez, is estimated to have a net worth of around $1 billion. This significant valuation is a testament to the brand’s success in the beauty industry, driven by its inclusive messaging and high-quality products.

Rhode’s Net Worth in 2025

In 2025, Rhode, the skincare line launched by Hailey Bieber, is projected to have a net worth of approximately $500 million. This figure reflects the brand’s rapid growth and popularity since its inception in 2022.

Rare Beauty’s Career

Rare Beauty, established in 2020, has quickly become a notable player in the beauty industry. The brand is known for its inclusive marketing, focusing on mental health awareness, and offering a range of products that cater to diverse skin tones and types. Selena Gomez’s influence and involvement have significantly contributed to the brand’s success.

Rhode’s Career

Rhode, launched in 2022, has swiftly made a mark in the skincare realm. Hailey Bieber’s influence and the brand’s focus on clean, effective products have resonated with consumers. Despite its short history, Rhode has already expanded its product range and gained significant market traction.

Rare Beauty’s Other Ventures

In addition to its core beauty products, Rare Beauty has ventured into collaborations and social initiatives. The brand has partnered with Puma for a footwear collection and has pledged to donate $100 million over the next 10 years to mental health services and education through its Rare Impact Fund.

Rhode’s Other Ventures

While primarily focused on skincare, Rhode has explored collaborations to expand its reach. The brand has partnered with brands like Levi’s and Dr. Barbara Sturm for co-created products. Additionally, Hailey Bieber has used her platform to raise awareness about skin health and self-care.

Rare Beauty’s Assets

Rare Beauty’s assets include its extensive product line, intellectual property, and brand equity. The company’s manufacturing facilities, distribution channels, and retail partnerships also contribute to its overall value. Moreover, Rare Beauty’s strong social media presence and influencer network are significant assets.

Rhode’s Assets

Rhode’s assets include its growing product range, intellectual property, and brand recognition. The company’s manufacturing and distribution network, along with its retail partnerships, are also valuable assets. Furthermore, Hailey Bieber’s influence and Rhode’s robust social media presence are significant contributors to the brand’s worth.

Rare Beauty’s Annual Income

In 2024, Rare Beauty’s annual revenue is projected to reach approximately $350 million. This figure reflects the brand’s strong market performance and consumer demand for its products.

Rhode’s Annual Income

In 2024, Rhode’s annual revenue is expected to reach around $200 million. This projection indicates the brand’s rapid growth and increasing consumer base, despite its relatively short history in the market.

Frequently Asked Questions about  Rare Beauty Vs Rhode

Frequently Asked Questions: Rare Beauty vs Rhode Net Worth

1. What is Rare Beauty?

Rare Beauty is a cosmetics brand founded by Selena Gomez in 2020. It focuses on creating high-quality, cruelty-free products that empower people to embrace their natural beauty and express themselves authentically.

2. Who is Rhode?

Rhode is a skincare brand founded by Hailey Bieber in 2022. It aims to provide clean, effective skincare products that cater to a wide range of skin types and concerns.

3. What is the main difference between Rare Beauty and Rhode?

The main difference between Rare Beauty and Rhode lies in their product focus. Rare Beauty is primarily a makeup brand, while Rhode is a skincare brand. However, both brands share a commitment to clean, cruelty-free products and empowering their customers.

4. How does Rare Beauty compare to other makeup brands?

Rare Beauty stands out among other makeup brands for its focus on inclusivity, offering a wide range of shades to suit diverse skin tones. It also emphasizes mental health awareness and donates a portion of its profits to mental health services.

5. How does Rhode compare to other skincare brands?

Rhode differentiates itself from other skincare brands by offering a curated selection of products that are designed to be effective and easy to incorporate into a daily skincare routine. The brand also emphasizes clean ingredients and sustainability.

6. Who is the founder of Rare Beauty?

Selena Gomez is the founder of Rare Beauty. She launched the brand to create products that celebrate individuality and encourage people to embrace their unique features.

7. Who is the founder of Rhode?

Hailey Bieber is the founder of Rhode. She created the skincare brand to provide high-quality, clean skincare products that cater to her personal skincare needs and preferences.

8. What is the estimated net worth of Rare Beauty?

The latest estimated net worth of Rare Beauty is $2 billion.

9. What is the estimated net worth of Rhode?

The latest estimated net worth of Rhode is $1 billion.

10. How do Rare Beauty and Rhode give back to the community?

Rare Beauty donates a portion of its profits to mental health services through its Rare Impact Fund. Rhode, on the other hand, focuses on sustainability and has committed to using recyclable packaging and reducing its carbon footprint.