Puma Brand Net Worth (Updated 2025).

Puma, a prominent name in the athletic footwear and apparel industry, traces its origins back to 1924 in Germany. The brand was founded by Rudolf Dassler, who initially worked with his brother Adolf to create athletic shoes. Their first major success came when Jesse Owens, an American track and field athlete, wore their shoes and won four gold medals at the 1936 Olympics, bringing the brand international recognition.

In the post-World War II era, the brothers parted ways, with Rudolf establishing Puma in 1948. He named the company after the Latin American cougar, symbolizing speed, strength, and agility. Puma’s breakthrough occurred in the 1968 Mexico City Olympics, when Tommie Smith and John Carlos, both wearing Puma shoes, won gold and bronze medals respectively in the 200-meter race. This event significantly contributed to Puma’s growing fame and cemented its place in the global sports market.

**Puma Brand’s Current Net Worth (2025)**

As of 2025, Puma’s current net worth is estimated to be around $10.7 billion, according to the latest available information. This significant figure reflects the brand’s enduring success and global presence in the sportswear industry.

**Puma Brand’s Career**

Founded in 1948 by Rudolf Dassler, Puma began as a small shoe factory in Germany. Today, it stands as one of the world’s leading sports brands, employing over 14,000 people across 120 countries. Puma’s career has been marked by innovation, collaborations with high-profile athletes and designers, and a strong commitment to sustainability.

**Other Ventures**

In addition to its core sportswear business, Puma has diversified into various ventures. These include Puma Vision, a platform for creating and selling customizable footwear, and Puma Select, a line of limited-edition sneakers. The brand has also ventured into the digital space with its “Forever Faster” campaign and the “Puma.com” e-commerce platform.

**Assets**

Puma’s assets are predominantly intangible, with its brand value being its most significant asset. As of 2021, Puma’s brand was valued at approximately $7.5 billion. The brand also owns numerous trademarks and patents, including the distinctive Puma logo and its iconic formstrip design. Puma’s physical assets include its global headquarters in Herzogenaurach, Germany, and its distribution centers worldwide.

**Annual Income**

Puma’s annual income has seen steady growth over the years. In 2020, despite the challenges posed by the COVID-19 pandemic, Puma’s sales revenue reached €5.27 billion (approximately $6.3 billion). This figure reflects the brand’s resilience and its ability to adapt to changing market conditions.

Frequently Asked Questions about  Puma Brand

Frequently Asked Questions: Puma Brand Net Worth

1. What is the Puma brand’s net worth?

The Puma brand’s net worth is estimated to be around $10 billion.

2. Who is the owner of the Puma brand?

The Puma brand is owned by the French multinational corporation Kering.

3. When was Puma founded?

Puma was founded in 1948 by Rudolf Dassler.

4. Where is Puma’s headquarters located?

Puma’s headquarters is located in Herzogenaurach, Germany.

5. What is Puma’s primary business?

Puma’s primary business is the design, development, manufacturing, and sale of athletic footwear, apparel, and accessories.

6. How many employees does Puma have?

As of 2021, Puma employs approximately 14,000 people worldwide.

7. What is Puma’s annual revenue?

Puma’s annual revenue is around $5.5 billion.

8. Which celebrities have collaborated with Puma?

Puma has collaborated with various celebrities, including Rihanna, The Weeknd, and Jay-Z.

9. What is Puma’s market share in the sportswear industry?

Puma’s market share in the global sportswear market is approximately 5%.

10. How many countries does Puma operate in?

Puma operates in over 120 countries worldwide.