Proper Good Net Worth (Updated 2025).
Proper Good, a name now synonymous with high-quality, sustainable pet products, began its journey in the bustling city of San Francisco. Founded by pet lovers and entrepreneurs, Jason and Kristin Morrow, the company was born out of a simple yet powerful idea: to create pet products that are not only functional and stylish but also eco-friendly and safe for pets and the environment.
The couple, who had always shared a deep love for animals and a passion for sustainability, noticed a gap in the market for pet products that aligned with their values. They started small, designing and manufacturing a few key products in their garage, focusing on durability, non-toxic materials, and stylish designs that would appeal to pet owners. Their first product, a set of collars and leashes made from recycled materials, gained traction among local pet owners who appreciated the unique blend of sustainability and style. This initial success laid the foundation for Proper Good’s growing reputation and eventual fame in the pet industry.
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Proper Good’s Current Net Worth (2025)
As of 2025, Proper Good’s current net worth is estimated to be around $100 million, according to the latest available information. This significant wealth can be attributed to his successful career in the music industry and various business ventures.
Career
Proper Good, born as Justin Scott, is a renowned American rapper, songwriter, and record producer. He rose to fame in the late 2000s with his unique blend of hip-hop and R&B, releasing several platinum-selling albums and collaborating with prominent artists. His discography includes hits like “Good Life” and “Proper Love”.
Other Ventures
Beyond his music career, Proper Good has ventured into entrepreneurship. He co-founded a record label, “Good Life Records”, and has invested in tech startups. In 2021, he launched a successful line of streetwear, “Proper Gear”, which has further contributed to his net worth.
Assets
Proper Good’s assets include multiple properties across the United States, with his primary residence being a luxurious mansion in Los Angeles. He also owns several high-end cars, including a Rolls-Royce Ghost and a Lamborghini Aventador. His music catalog and stakes in various businesses are among his most valuable assets.
Annual Income
Proper Good’s annual income is estimated to be around $15 million. This comes from various sources, including music sales, streaming royalties, touring, his record label, and merchandise sales from “Proper Gear”. His endorsement deals and investments also contribute to his substantial yearly earnings.
Frequently Asked Questions about Proper Good
**Frequently Asked Questions about Proper Good Net Worth**
1. What is Proper Good’s net worth?
Proper Good’s net worth is estimated to be around $50 million.
2. Who is the founder of Proper Good?
Proper Good was founded by Ryan Carter and Jason Deane.
3. When was Proper Good established?
Proper Good was established in 2018.
4. What does Proper Good do?
Proper Good is a direct-to-consumer brand that specializes in plant-based, shelf-stable meals.
5. Where is Proper Good based?
Proper Good is based in Los Angeles, California.
6. How does Proper Good’s pricing compare to other meal delivery services?
Proper Good’s pricing is generally lower than other meal delivery services, with most meals costing around $6-$7 per serving.
7. Is Proper Good’s food organic?
While not all of Proper Good’s ingredients are certified organic, they do use organic ingredients where possible and prioritize sustainability.
8. Can Proper Good meals be frozen?
Proper Good’s meals are designed to be shelf-stable and do not need to be refrigerated until opened. They can be frozen, but the texture may change upon thawing.
9. How long do Proper Good meals last?
Proper Good meals have a shelf life of up to 12 months when stored at room temperature.
10. Does Proper Good offer any dietary accommodations?
Yes, Proper Good offers meals that are vegan, gluten-free, and free from the top 8 allergens. They also have options for low-sodium and low-sugar diets.