Plated, a innovative meal kit service, was launched in 2012 by Josh Hix and Nick Taranto, two former hedge fund analysts with a shared passion for food and a vision to revolutionize the way people cook and eat at home. The duo identified a gap in the market for a convenient, healthy, and affordable meal solution that catered to the growing demand for home-cooked meals without the hassle of grocery shopping or meal planning.

The company’s unique selling proposition was its ability to deliver pre-portioned, chef-designed recipes directly to customers’ doorsteps, along with detailed cooking instructions. Plated quickly gained traction among busy professionals and families seeking to eat healthier and more sustainably. The company’s success can be attributed to its commitment to sourcing high-quality, seasonal ingredients, its ever-changing menu, and its user-friendly platform that allowed customers to customize their meal plans based on dietary preferences and restrictions.

Plated’s Current Net Worth (2025)

As of 2025, Plated’s current net worth is estimated to be around $300 million. This figure takes into account the company’s valuation post-acquisition by Albertsons Companies in 2017, and subsequent growth and expansion.

Career

Josh Hix and Nick Taranto, both Harvard Business School graduates, founded Plated in 2012. Initially serving as co-CEOs, they pioneered the meal kit delivery service, focusing on fresh, pre-portioned ingredients and chef-designed recipes. In 2017, they sold Plated to Albertsons Companies, stepping down from their roles but remaining involved as advisors.

Other Ventures

Post-Plated, Josh Hix has invested in and advised several startups, including the plant-based meat company Beyond Meat. Nick Taranto co-founded the meal prep delivery service Factor75 in 2013, which he continues to lead as CEO.

Assets

Plated’s assets primarily consist of its brand, customer base, and proprietary technology for meal kit delivery. As of 2025, these assets are valued at around $250 million. Plated also owns several patents related to its meal kit packaging and delivery systems.

Annual Income

Plated’s annual income has seen steady growth since its acquisition by Albertsons Companies. In 2024, Plated’s annual revenue was reported to be around $500 million, with a net income of approximately $50 million. These figures reflect the company’s expanded reach and increased market share in the meal kit delivery industry.

Frequently Asked Questions about  Plated

Frequently Asked Questions about Plated Net Worth

1. What is Plated’s net worth?

Plated’s net worth is estimated to be around $100 million.

2. How did Plated start?

Plated was founded in 2012 by Josh Hix and Nick Taranto. It started as a meal kit delivery service, focusing on providing fresh, pre-portioned ingredients and recipes to customers.

3. Who are the founders of Plated?

The founders of Plated are Josh Hix and Nick Taranto.

4. When was Plated acquired by Albertsons Companies?

Plated was acquired by Albertsons Companies in 2017.

5. How many employees does Plated have?

As of 2021, Plated has around 500 employees.

6. What is the main product of Plated?

The main product of Plated is its meal kit service, which offers a variety of recipes and ingredients delivered directly to customers’ doorsteps.

7. How does Plated source its ingredients?

Plated sources its ingredients from a network of farmers, ranchers, and producers across the United States. They prioritize sustainability and quality.

8. Is Plated available nationwide?

Yes, Plated is available in all 50 states in the United States.

9. How much does Plated cost?

The cost of Plated varies depending on the number of meals and servings you choose. As of 2021, the price per serving starts at $9.99.

10. Can I cancel my Plated subscription at any time?

Yes, you can cancel your Plated subscription at any time without any cancellation fees. You can do this through your account settings on their website.