Peekaboo Ice Cream began as a creative solution to a common parenting challenge: getting kids to eat more vegetables. Founder Jessica Weiss, a mom of three, started blending spinach into homemade ice cream to sneak nutrients into her children’s treats without compromising taste. What started as a kitchen experiment quickly gained traction when friends and family raved about the concept. Weiss saw an opportunity to turn her idea into a business, and in 2017, she launched Peekaboo Ice Cream with a mission to make indulgent desserts with hidden veggies. The brand’s clever approach resonated with health-conscious parents, and its vibrant packaging and playful name helped it stand out on grocery shelves.

Peekaboo’s rise to fame was fueled by smart marketing and word-of-mouth buzz. The brand leveraged social media to showcase its fun, family-friendly appeal, while influencers and parenting blogs praised its innovative twist on a classic treat. Retailers like Target and Whole Foods took notice, giving Peekaboo a national platform. Soon, the ice cream was featured in major publications and even on TV shows, solidifying its status as a breakout success. By combining nostalgia with a modern health twist, Peekaboo carved out a unique niche in the crowded ice cream market.

Peekaboo Ice Cream’s Net Worth in 2025

As of 2025, Peekaboo Ice Cream’s estimated net worth stands at $12 million. The brand’s innovative approach to blending hidden veggies into kid-friendly treats has driven steady growth, securing its place in the competitive dessert market. While exact figures fluctuate, this valuation reflects its expanding retail presence and loyal customer base.

Peekaboo Ice Cream’s Career

Peekaboo Ice Cream launched in 2019, quickly gaining traction for its clever fusion of nutrition and indulgence. Founder Jessica Weiss capitalized on parental demand for healthier snacks, propelling the brand into major grocery chains. Its success stems from viral marketing and strategic partnerships, cementing its reputation as a disruptive force in the frozen dessert industry.

Peekaboo Ice Cream’s Other Ventures

Beyond its signature ice cream line, Peekaboo has expanded into related products like popsicles and dairy-free alternatives. Collaborations with influencers and limited-edition flavors keep the brand fresh, while its philanthropic arm supports childhood nutrition initiatives. These ventures diversify revenue streams and reinforce its mission-driven identity.

Peekaboo Ice Cream’s Assets

Peekaboo’s assets include its proprietary recipes, manufacturing partnerships, and a robust e-commerce platform. Intellectual property, like its recognizable branding and patented veggie-infusion process, adds significant value. Retail shelf space in stores like Whole Foods and Target further solidifies its tangible and intangible assets.

Peekaboo Ice Cream’s Annual Income

Peekaboo generates approximately $5 million annually, driven by strong wholesale and direct-to-consumer sales. Seasonal promotions and online subscriptions contribute to consistent revenue, while grocery expansion fuels year-over-year growth. The brand’s profitability reflects its ability to balance niche appeal with mainstream accessibility.

Frequently Asked Questions about  Peekaboo Ice Cream

What is Peekaboo Ice Cream’s net worth?

Peekaboo Ice Cream’s net worth is estimated based on its market performance, sales, and brand value, though exact figures may vary as the company is privately held.

Who owns Peekaboo Ice Cream?

Peekaboo Ice Cream was founded by Jessica Levison, a mom and entrepreneur who created the brand to offer healthier ice cream options for kids.

Where can I buy Peekaboo Ice Cream?

Peekaboo Ice Cream is available in select grocery stores, online retailers, and through the brand’s official website.

Is Peekaboo Ice Cream healthy?

Peekaboo Ice Cream is marketed as a healthier alternative, with hidden vegetables and lower sugar content compared to traditional ice creams.

What flavors does Peekaboo Ice Cream offer?

Peekaboo Ice Cream offers flavors like Chocolate, Vanilla, and Strawberry, each with hidden vegetables like spinach or carrots.

Is Peekaboo Ice Cream suitable for vegans?

Peekaboo Ice Cream is not vegan as it contains dairy, but it may offer plant-based options in the future.

How did Peekaboo Ice Cream start?

Peekaboo Ice Cream was created by Jessica Levison to provide a fun and nutritious ice cream option for children.

Does Peekaboo Ice Cream contain artificial ingredients?

Peekaboo Ice Cream prides itself on using natural ingredients and avoiding artificial additives.

Is Peekaboo Ice Cream available internationally?

Currently, Peekaboo Ice Cream is primarily available in the U.S., but international expansion may be possible in the future.

What makes Peekaboo Ice Cream unique?

Peekaboo Ice Cream stands out for its hidden vegetable content, making it a creative way to encourage kids to eat more nutrients.