Pavlok began as an ambitious idea to help people break bad habits through immediate, tangible feedback. Founded in 2014 by Maneesh Sethi, the company started with a simple yet innovative concept: a wearable device that delivers a mild electric shock to deter unwanted behaviors like nail-biting or procrastination. Sethi, a self-experimenter who once hired a stranger to slap him whenever he slouched, wanted a more scalable solution. The device quickly gained attention for its unconventional approach, blending behavioral psychology with wearable tech. Early adopters and media coverage helped Pavlok carve out a niche in the habit-breaking market, positioning it as a bold alternative to traditional self-help methods.

Pavlok’s rise to fame accelerated after appearances on platforms like Shark Tank, where Sethi secured an investment that boosted the brand’s visibility. The company leveraged viral marketing and user testimonials to highlight its effectiveness, appealing to those frustrated with conventional habit-changing techniques. By focusing on immediate consequences—like the zap for skipping a workout—Pavlok stood out in the crowded wellness space. Its no-nonsense approach resonated with a growing audience seeking accountability, turning the device into a conversation starter and a tool for personal transformation. The combination of tech, psychology, and a bit of shock value solidified Pavlok’s reputation as a disruptive force in behavior modification.

Pavlok’s Net Worth in 2025

As of 2025, Pavlok’s estimated net worth is around $10 million. The wearable tech company, known for its habit-changing devices, has grown steadily thanks to its innovative approach to behavior modification. While exact figures aren’t publicly disclosed, industry analysts project this valuation based on revenue streams and market presence.

Pavlok’s Career

Pavlok was founded by Maneesh Sethi in 2015, blending behavioral psychology with wearable technology. Sethi’s vision was to create a device that helps users break bad habits through gentle electric stimuli. The company gained traction through crowdfunding and media coverage, positioning itself as a leader in habit-forming tech.

Pavlok’s Other Ventures

Beyond its flagship product, Pavlok has expanded into software solutions like habit-tracking apps and coaching programs. The company also collaborates with wellness experts and influencers to promote behavioral science. These ventures diversify its revenue while staying aligned with its core mission.

Pavlok’s Assets

Pavlok’s assets include intellectual property like patents for its wearable tech, proprietary software, and a strong brand presence. The company also holds physical assets such as inventory, office spaces, and manufacturing partnerships that support its operations.

Pavlok’s Annual Income

Pavlok generates an estimated $3–5 million annually from device sales, subscriptions, and partnerships. Revenue fluctuates based on product launches and marketing campaigns, but the company maintains a steady growth trajectory in the wellness tech market.

Frequently Asked Questions about  Pavlok

What is Pavlok’s net worth?

Pavlok’s net worth is estimated to be in the millions, though exact figures are not publicly disclosed. The company has seen growth due to its unique behavior-modification technology and strong customer base.

How does Pavlok make money?

Pavlok generates revenue primarily through the sale of its wearable devices, which use mild electric shocks to help users break bad habits. It also earns from subscriptions, partnerships, and affiliate programs.

Is Pavlok a profitable company?

While Pavlok has not publicly released detailed financial statements, its growing customer base and product demand suggest it is on a profitable trajectory.

Who owns Pavlok?

Pavlok was founded by Maneesh Sethi, an entrepreneur and behavioral psychology enthusiast. He remains a key figure in the company’s leadership.

Has Pavlok received any funding or investments?

Yes, Pavlok has raised funding through crowdfunding campaigns, angel investors, and venture capital to support its product development and expansion.

What is Pavlok’s business model?

Pavlok operates on a direct-to-consumer model, selling devices online and through retail partners. It also uses a subscription model for habit-coaching programs.

How many units has Pavlok sold?

Exact sales figures are undisclosed, but Pavlok has reported strong sales through crowdfunding and e-commerce platforms, indicating significant market traction.

Does Pavlok have competitors?

Yes, Pavlok competes with other habit-tracking wearables and behavior-modification apps, though its shock-based technology sets it apart from most competitors.

Is Pavlok’s technology scientifically proven?

Pavlok’s approach is based on behavioral psychology principles like aversion therapy. While some users report success, scientific studies on its specific effectiveness are limited.

Where is Pavlok headquartered?

Pavlok is headquartered in the United States, with operations primarily focused on online sales and digital coaching services.