Owner Of Red Bull Net Worth (Updated 2025).
Dietrich Mateschitz, the owner of Red Bull, was born on May 20, 1944, in Styria, Austria. After graduating from the University of Economics and Business Administration in Vienna, he began his career in the marketing department of Unilever. It was during his time there that he first encountered the energy drink Krating Daeng, while traveling for business in Thailand.
Seeing the potential in the beverage, Mateschitz partnered with its creator, Chaleo Yoovidhya, to bring it to the West. In 1987, he launched Red Bull in Austria, naming it after the energy drink he had tasted in Thailand. The unique marketing strategy, including sponsorship of extreme sports and events, quickly gained traction, making Red Bull a household name and Mateschitz a prominent figure in the beverage industry.
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Dietrich Mateschitz’s Net Worth in 2025
As of 2025, Dietrich Mateschitz, the co-founder of Red Bull, is estimated to have a net worth of approximately $27.1 billion, according to Forbes. This makes him one of the wealthiest individuals in the world.
Career
Mateschitz started his career as a marketing director for Unilever. In 1982, he discovered Red Bull in Asia and decided to bring it to the West. He co-founded Red Bull GmbH in 1984 and has since grown it into a global energy drink giant, with operations in over 170 countries.
Other Ventures
In addition to Red Bull, Mateschitz has invested in various other ventures. He is the majority owner of the Red Bull Racing Formula One team and the Red Bull Stratos space jump project. He also owns several hotels and resorts under the Red Bull brand.
Assets
Mateschitz’s assets include a 49% stake in Red Bull GmbH, which is valued at around $11 billion. He also owns a 100% stake in Red Bull North America, a 51% stake in Red Bull Australia, and a 49% stake in Red Bull Japan. His real estate portfolio includes several properties in Austria and the United States.
Annual Income
Mateschitz’s annual income is primarily derived from his stake in Red Bull GmbH. In 2020, Red Bull’s sales reached $6.31 billion, and Mateschitz’s share of the profits would be around $1.2 billion, based on his 49% stake. However, his exact annual income can vary depending on the company’s performance and his personal expenses.
Frequently Asked Questions about Owner Of Red Bull
**Frequently Asked Questions: Owner of Red Bull**
1. Who is the owner of Red Bull?
Dietrich Mateschitz is the owner of Red Bull. He co-founded the company in 1987 with Chaleo Yoovidhya, a Thai entrepreneur.
2. What is Dietrich Mateschitz’s net worth?
Dietrich Mateschitz’s net worth is estimated to be around $25.5 billion.
3. How did Dietrich Mateschitz become the owner of Red Bull?
Mateschitz became the owner of Red Bull after he discovered the energy drink Krating Daeng during a trip to Thailand. He partnered with its creator, Chaleo Yoovidhya, and together they founded Red Bull GmbH in Austria.
4. What is Dietrich Mateschitz’s role in Red Bull apart from being the owner?
Mateschitz serves as the CEO and co-owner of Red Bull GmbH. He is also the owner of Red Bull Racing and Red Bull Stratos, the latter of which sponsored Felix Baumgartner’s record-breaking space jump.
5. How did Red Bull become so successful?
Red Bull’s success can be attributed to its innovative marketing strategies, such as sponsoring extreme sports and events, and its unique business model of selling its product in small, convenient cans.
6. What other businesses does Dietrich Mateschitz own apart from Red Bull?
Mateschitz also owns the Austrian soccer club Red Bull Salzburg and the American soccer club New York Red Bulls. He is also a majority shareholder in the Formula One racing team Red Bull Racing.
7. How does Dietrich Mateschitz spend his wealth?
Mateschitz is known for his philanthropic efforts, including supporting various social and environmental causes. He also invests in real estate and art.
8. What is Dietrich Mateschitz’s educational background?
Mateschitz studied marketing at the University of Economics and Business Administration in Vienna.
9. How did Dietrich Mateschitz start his career?
Mateschitz started his career as a marketing manager for Unilever. He later worked for Blendax, a German oral hygiene company, where he first encountered the energy drink that would become Red Bull.
10. What is Dietrich Mateschitz’s nationality?
Mateschitz is an Austrian national.
