Onnit began in 2010 when Aubrey Marcus, a fitness enthusiast and entrepreneur, sought to create a brand that combined cutting-edge supplements, functional fitness equipment, and neuroscience-backed nootropics. Frustrated by the lack of holistic health solutions that addressed both physical and mental performance, Marcus launched Onnit with a focus on “total human optimization.” The company’s early success came from its flagship product, Alpha Brain, a nootropic blend designed to enhance focus and cognitive function, which quickly gained traction among biohackers, athletes, and professionals seeking an edge.

As Onnit grew, its reputation skyrocketed thanks to endorsements from high-profile figures like Joe Rogan, who frequently praised Alpha Brain on his podcast. The brand expanded its lineup to include fitness gear like steel maces and kettlebells, along with other supplements targeting sleep, recovery, and endurance. By blending science with unconventional training methods and a bold marketing approach, Onnit carved out a niche in the wellness industry, appealing to those who wanted to push their limits physically and mentally. Its commitment to quality and innovation kept it at the forefront of the performance optimization space.

Onnit’s Net Worth in 2025

As of 2025, Onnit’s estimated net worth stands at approximately $150 million. The company has grown steadily through its unique blend of fitness supplements, equipment, and wellness products. Strategic partnerships and a loyal customer base have fueled its financial success. While exact figures fluctuate, Onnit remains a strong player in the health and performance industry.

Onnit’s Career

Onnit was founded in 2010 by Aubrey Marcus with a focus on optimizing human performance. The brand gained traction through innovative supplements like Alpha Brain and fitness tools like steel maces. It has since expanded into digital content, including podcasts and training programs, solidifying its reputation as a holistic wellness leader.

Onnit’s Other Ventures

Beyond supplements, Onnit operates a successful e-commerce platform and produces fitness equipment like kettlebells and battle ropes. The company also hosts events and collaborates with athletes and influencers. Its podcast, “The Aubrey Marcus Podcast,” further extends its reach into personal development and wellness education.

Onnit’s Assets

Onnit owns a diverse portfolio, including its Austin-based headquarters, manufacturing facilities, and proprietary product formulas. The brand’s intellectual property, such as trademarks for Alpha Brain and Shroom TECH, adds significant value. Its inventory of fitness gear and supplements also contributes to its asset base.

Onnit’s Annual Income

Onnit generates an estimated $50 million annually from product sales, subscriptions, and digital content. Revenue streams include direct-to-consumer e-commerce, wholesale partnerships, and affiliate marketing. The company’s consistent growth reflects strong demand for its performance-enhancing products and wellness solutions.

Frequently Asked Questions about  Onnit

What is Onnit’s current net worth?

As of recent reports, Onnit’s net worth is estimated to be in the tens of millions, though exact figures may vary due to private ownership and fluctuating market conditions.

How did Onnit make its money?

Onnit generates revenue through the sale of fitness supplements, nootropics, fitness equipment, and apparel, as well as through its digital content and affiliate partnerships.

Who owns Onnit?

Onnit was acquired by Unilever in 2021, but it continues to operate as an independent brand within Unilever’s portfolio.

Is Onnit a profitable company?

Yes, Onnit has been reported as a profitable company, with steady growth in sales and brand recognition since its founding.

What are Onnit’s most popular products?

Some of Onnit’s best-selling products include Alpha Brain (a nootropic supplement), Total Human (a daily supplement stack), and fitness tools like steel maces and kettlebells.

Has Onnit been involved in any controversies?

Onnit has faced scrutiny over some of its health claims, particularly regarding Alpha Brain, but the company maintains compliance with FDA regulations and stands by its products.

Where is Onnit based?

Onnit is headquartered in Austin, Texas, where it operates its main offices and distribution center.

Does Onnit ship internationally?

Yes, Onnit ships to multiple countries, though availability and shipping costs may vary depending on the destination.

Are Onnit supplements FDA-approved?

Dietary supplements, including Onnit’s, are not FDA-approved, but they are manufactured in FDA-registered facilities and comply with industry standards.

Can I invest in Onnit?

Since Onnit is owned by Unilever, a publicly traded company, investors can indirectly invest in Onnit by purchasing Unilever stock.