OMG Dolls, a popular online sensation, first burst onto the scene in 2019, created by two friends, Jenna and Gabby, who shared a passion for all things fashion and beauty. The duo, then in their early twenties, saw an opportunity in the market for a fresh, relatable, and diverse take on the typical beauty and lifestyle content that dominated social media platforms. With a simple idea and a small investment, they launched their first YouTube channel, “OMG Dolls,” focusing on affordable fashion, makeup tutorials, and lifestyle vlogs.

The pair quickly gained traction due to their authentic, down-to-earth personalities and high-quality content. Their “Get Ready With Me” series, where they transformed themselves into popular Disney characters using makeup, became an instant hit, amassing millions of views and catapulting them into the limelight. As their subscriber base grew, so did their platform, expanding to include a successful Instagram account, a merchandise line, and even a podcast, “OMG, It’s a Podcast!”

Omg Dolls’ Current Net Worth (2025)

As of 2025, Omg Dolls’ current net worth is estimated to be around $50 million, according to the latest available information.

Career

Omg Dolls, born as Brianna McCarthy, is an American YouTuber and social media personality. She gained fame in 2017 with her YouTube channel, featuring content like challenges, pranks, and vlogs. She has since amassed over 10 million subscribers and 3 billion views. Omg Dolls also has a significant presence on other platforms like Instagram and TikTok.

Other Ventures

Beyond her online presence, Omg Dolls has ventured into various business endeavors. She has launched her own clothing line, “Omg Dolls Shop,” and a makeup brand, “Omg Dolls Cosmetics.” She has also collaborated with brands like Fashion Nova and PrettyLittleThing for sponsored content and clothing lines.

Assets

Omg Dolls’ assets include her primary residence in Los Angeles, California, valued at approximately $3 million. She also owns a luxury car collection, including a Range Rover, Mercedes-Benz G-Wagon, and a Lamborghini Urus. Her YouTube channel and merchandise businesses are among her most valuable assets.

Annual Income

Omg Dolls’ annual income is primarily derived from her YouTube channel, sponsored content, and merchandise sales. As of 2025, her estimated annual income is around $10 million. This includes advertising revenue, sponsorships, and brand deals, with her YouTube channel being her most significant income source.

Frequently Asked Questions about  Omg Dolls

Frequently Asked Questions: Omg Dolls Net Worth

1. What is Omg Dolls’ net worth?

Omg Dolls’ net worth is estimated to be around $10 million.

2. Who are the founders of Omg Dolls?

The founders of Omg Dolls are sisters Lauren and Ashley Koffler.

3. When was Omg Dolls established?

Omg Dolls was established in 2016.

4. What inspired the creation of Omg Dolls?

The founders were inspired to create Omg Dolls after struggling to find affordable, high-quality clothing for their own dolls.

5. What are the most popular Omg Dolls products?

The most popular Omg Dolls products include their 18-inch dolls, clothing, and accessories, as well as their mini dolls and plush toys.

6. Are Omg Dolls suitable for all ages?

Omg Dolls are recommended for children aged 3 and up due to small parts that could pose a choking hazard for younger children.

7. Where are Omg Dolls manufactured?

Omg Dolls are designed in the United States and manufactured in China.

8. Does Omg Dolls have any retail stores?

No, Omg Dolls is an online-only retailer. They do not have any physical stores.

9. How can I contact Omg Dolls customer service?

You can contact Omg Dolls customer service through their website’s contact form or by emailing them at [[email protected]](mailto:[email protected]).

10. Does Omg Dolls ship internationally?

Yes, Omg Dolls ships internationally. However, shipping costs and available shipping methods may vary depending on the destination country.