Nikkie de Jager, better known as NikkieTutorials, began her career in the beauty industry at the tender age of 14. She started by creating makeup tutorials on YouTube, using her bedroom as a studio and her younger sister as her first model. Her passion for makeup and her unique, relatable personality quickly gained her a dedicated following.

As her channel grew, so did Nikkie’s skill and confidence. She began collaborating with other YouTubers and beauty brands, and her tutorials started to gain international attention. In 2015, she was named the first-ever ‘Beauty Vlogger of the Year’ at the Dutch Beauty Awards, solidifying her status as a major player in the beauty industry.

Nikkietutorials’ Net Worth in 2025

As of 2025, Nikkietutorials’ net worth is estimated to be around $4 million. This prominent beauty vlogger and entrepreneur has amassed her wealth primarily through her successful YouTube career and various business ventures.

Career

Nikkie de Jager, known as Nikkietutorials, began her YouTube journey in 2008. She gained international recognition after posting her “The Power of Makeup” video in 2015, which has garnered over 40 million views. Nikkie is renowned for her honest and authentic approach to beauty, often challenging industry norms and promoting inclusivity.

Other Ventures

In addition to her YouTube channel, Nikkie has ventured into various business endeavors. She has collaborated with several prominent beauty brands, including Too Faced and Ofra Cosmetics, to create her own makeup products. Nikkie has also launched her own makeup line, NikkieTutorials x NYX Professional Makeup, and a clothing line with the Dutch retailer We Are Lovers.

Assets

Nikkie’s assets include her primary residence in the Netherlands, valued at around $1 million, as well as several luxury cars, including a Range Rover and a Mercedes-Benz. She also owns a significant portion of her own makeup line, which contributes to her overall net worth. Additionally, Nikkie’s extensive wardrobe, featuring designer clothing and accessories, is valued at several hundred thousand dollars.

Annual Income

Nikkie’s annual income is primarily derived from her YouTube channel, with estimated earnings of around $1 million per year. This includes advertising revenue, sponsorships, and brand deals. Additionally, her various business ventures, including her makeup line and clothing line, contribute to her annual income. Nikkie’s annual income also includes earnings from her social media presence, with an estimated $50,000 to $100,000 per sponsored post on Instagram.

Frequently Asked Questions about  Nikkietutorials

Frequently Asked Questions: Nikkietutorials Net Worth

1. What is Nikkietutorials’ net worth?

Nikkietutorials’ net worth is estimated to be around $4 million.

2. How did Nikkietutorials start her career?

Nikkie de Jager, known as Nikkietutorials, started her career on YouTube in 2008, posting makeup tutorials and beauty reviews.

3. What is Nikkietutorials’ most popular video?

Nikkie’s most popular video is “The Power of Makeup,” which has over 40 million views. In this video, she shares her story of being bullied and how makeup helped her gain confidence.

4. When did Nikkietutorials come out as transgender?

Nikkie came out as transgender in her video “I’m Coming Out” in January 2020.

5. What brands has Nikkietutorials collaborated with?

Nikkie has collaborated with several brands, including Maybelline, Too Faced, and OFRA Cosmetics. She also has her own makeup line with Born Pretty Cosmetics.

6. How much money does Nikkietutorials make from YouTube?

Nikkie’s YouTube earnings are estimated to be around $1 million per year, based on her channel’s traffic and views.

7. What is Nikkietutorials’ age?

Nikkie was born on December 22, 1994, making her 27 years old.

8. Where is Nikkietutorials from?

Nikkie is from Wageningen, Netherlands.

9. Is Nikkietutorials married?

Yes, Nikkie is married to Dylan Drossaers. They got married in 2018.

10. What is Nikkietutorials’ Instagram handle?

Nikkie’s Instagram handle is @nikkietutorials, where she has over 12 million followers.